Brad F
Writer #59993
Joined 10/27/2021
3 Star Rating
100% Success
70 Projects
0 Endorsements
0 Elite Skills
Brad knows how to explain complex ideas to the audience. He writes compelling copy that sells the brand by connecting value to customers' needs. He has 15 years of work experience in marketing and advertising through online content

Brad is a seasoned expert focused to deliver beyond what is expected

Brad makes sure every sentence works for you by keeping it both clear and "on brand." His goal is to help you do that whether you understand your brand or not

He produces site content that offers real substance to readers, and that gives key information but also shares a story

He makes it easy to craft a brand's voice and makes a product or service stand out in a crowded market. Brad does brand analysis and can work together with a team to make sense of brand match what he sees

Brad uses inbound marketing to draw people to a site through great content. He can add a new voice to an existing strategy or help to craft a new one that suits the required style

He can assess current content and advise on how to improve it. He can turn existing text into compelling, and more informative content

Brad also writes books. He will help put a book together and make sure it's readable.
Search Marketing
Business
Marketing
Article
Web Page
Blog Post

Specialties

Brad is creative and detail-oriented Web Copywriter with a strong focus to achieve extraordinary results. He is skilled to write web content campaigns, ad copy, content for blogs, articles, social media, and other marketing materials

He is skilled to produce creative types of content for the internet audience, including commercials, brochures, and publications. He is familiar with the use of SEO. Brad writes copy that keeps readers engaged and often leads them to take some form of action, such as making a purchase or submitting a form

His writing specialties include:

Articles
News articles
Web pages
Landing pages
SEO services
Email and marketing copy
Press releases
Product reviews and descriptions
Instructional texts
Reports
White papers
Advertorials

He is skilled at producing irresistible headlines and engaging content that create a good first impression on readers

Brad researches keywords, produce interesting text, and proofreads work for accuracy and quality. He writes clear and error-free content for a website to reflect a company's voice. He also proposes copy concepts in an engaging way for clients and works on projects once they are approved

Brad is experienced in a marketing specialist capacity. He writes text that sells something. It can be for B2B (business-to-business) purposes. He can collaborate with PR and marketing departments to brainstorm and develop a variety of marketing materials

Brad can collaborate with businesses to edit and modify the copy to meet content expectations

Besides the public at large, Brad also writes content that sells to other businesses and organizations that the industry tries to target

Interests

Brad's writing interests include Advertising and Marketing. He writes texts for the purpose of marketing and other forms of advertising. He writes text that aims to increase brand awareness and ultimately persuade readers to take action

Brad writes content with a purpose and provides information, advice, and resources to businesses' customers and clients. He writes persuasively to impress the reader and influence their decision. His writing conveys useful information to convince the reader that a specific service, product, company, or relationship offers the best value.

His writing is for businesses that want to grow their presence online and thus need traffic. And the fastest way to get more traffic is through advertising in writing.

To stand out, Brad writes copy to mirror visitors' end goal and content that promises to help solve their problem. The content provides information, solution, and service choices for a potential problem

He spurs readers into action through emotional triggers, as people don't make decisions based on logic alone, also they are driven by emotions

Brad's focus in writing the content is on benefits, not features. He gets readers to take action by telling them how a service or product will improve their lives

Education

Loyola University Chicago

In his dissertation, Brad traced the evolving ways that Charles Dickens used gothic and sentimental genre conventions (monstrosity, sympathetic tears) to explore the ways the novel can produce ethical emotions in readers

Marketing

25 Projects Completed

Brad writes marketing copy to convey an idea, message, or even a brand. He breaks down the features and benefits of a product or service into terms readers understand and highlights crucial aspects of a service or product to influence them to learn more or make a purchase.

He first defines the target audience, chooses an objective, creates urgency, and can back it up with data.

Business

15 Projects Completed

Brad writes content to be used in a professional setting. His piece of writing is purposeful and conveys relevant information to the reader in a clear, concise, and effective manner.

He writes with the reader in mind and keeps texts as simple and succinct as possible. Brad ensures the writing is structured accordingly and organized.

Search Marketing

10 Projects Completed

Brad plans, creates, and organizes texts with the primary goal to rank in search engines. He writes for the reader first and ensures the content doesn't talk outside the topic.

He uses keyword-rich phrases to create headlines that pack a punch. He structures SEO pieces accordingly and he can incorporate imagery if needed. He can propel content with social media.

Brad places essential findings and keywords in the first two sentences of a paragraph to optimize the content.

Blog Post

8 Projects Completed

Brad writes blog posts to educate or inform readers and at the same time persuade them to take action on a service or product.

He puts great emphasis on the title of a blog post and keeps sentences focused.

He ensures the text is conversational but precise and he can back up if necessary with data.

He writes blog posts meant to achieve businesses' sales and marketing goals.

Web Page

7 Projects Completed

Brad writes digital content for landing pages, product pages, and blog posts.

He ensures the texts keep website visitors engaged and lead them to take actions that are both important to a brand and readers.

He first identifies an audience before he creates clear headlines that are concise and enticing. Brad ensures that overall content relates to user experiences and appeals to their emotions.

Article

5 Projects Completed

Brad writes persuasive information through articles that prompt people to take action. Clear communication is the key to his article copywriting.

He makes sure every word tells and avoids hyperbole and fancy words.

He puts the reader first and writes in a natural way.

He ensures the structure for an article is in three parts: Introduction-engages the reader, or outlines the main points to follow; middle-makes clear and interesting points about the topic; end-concludes with a paragraph that draws the points together.

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