Ben V has over 25 years of professional writing and editing experience, especially in technology and business. He earned his bachelor's degree in philosophy and English in 1983, and spent an additional two years studying philosophy at the Ph.D. level. Since then he has been continuously engaged on the leading edge of digital communications technology: networked computing in the late 1980s, desktop and digital publishing and printing in the early 1990s, and web communication and Internet marketing in all its forms from the mid-1990s to the present. Most recently, Ben's work as a project manager, account manager, and business development officer for an internet marketing and technology firm have given him extensive writing experience in a business context. His marketing communications skills include content development, business proposal writing, social media, search marketing (SEO), email marketing, and more.
In addition to technology and business, Ben's subject-matter expertise, gained through both professional experience and personal interest, spans a wide range of topics, including travel, travel technology, politics, government, public policy, ethics, family and relationships, outdoor recreation, martial arts, fitness, general health, health-related scientific research, literature, and more.
Ben's approach to writing is based on making a connection with the target audience. Clarity and accuracy are essential, but even more important is an understanding of how to make the message, the ideas, or the information click for the reader. While the writer must know his or her subject matter, he or she also must understand the audience: know what knowledge or ideas they already have, and understand what it will take to move them from where they are to where the writer wants them to be. Ultimately, successful communication is not about transmitting the message--it's about making sure the message is received.