Haley has experience writing in the healthcare, commercial real estate, SaaS, tourism, and marketing/communications industries.
Haley enjoys researching and learning further about industries she already has experience in and new industries. She is a numbers person and loves statistics. She currently works in the SaaS field and writes all the time within her role.
Outside of the 'work' world, Haley enjoys going out on the boat with her golden retriever and reading.
This degree is a traditional English Language and Literature degree. She minored in Public Relations and Advertising. She graduated a semester early with this degree.
During the pursuit of this degree, she applied theories of communication and learned how to achieve business goals through them. If she had to describe this degree, it is almost like a combination of a traditional communications degree and an MBA degree.
Haley is experienced in social media marketing, lead conversion marketing, and general business marketing. She knows how to learn the industry and create collateral and copy that will help you achieve your business goals - whether it is pushing a lead further into the marketing funnel or getting the word out about a new product, she can do it.
In the healthcare industry, Haley worked specifically with dental-related topics. When starting, she knew nothing about the industry and through careful research and attention, she learned what she could. Her experience ranges from long scholarly or storytelling articles, social media, website copy, advertisement copy and more.
Haley recently dove into the SaaS industry and has been learning the ins and outs of the specific area she is now working in. She is great with technical terminology and research. Haley enjoys being the middle man and being able to help create content that the normal person can consume and understand.
In her career, Haley is very familiar with the process of email campaigns. With a goal and audience in mind, she can create a single email or a campaign of many emails with a variation for every audience segment.
In each of her professional positions, Haley has been in charge of the creation and execution of social media campaigns - including Facebook. She is cognizant of the current trends and will continue to reflect your brand voice.
In each of her professional positions, Haley has been in charge of the creation and execution of social media campaigns - including Twitter. She is cognizant of the current trends and will continue to reflect your brand voice.
Haley has created and executed many campaigns with the creation of copy through the design and publication stages. She is confident in her ability to identify a goal and create copy that aligns with that goal.
Haley has spearheaded a few web overhauls and created websites herself. This gives her experience creating short, to-the-point copy for web pages reflecting the brand and purpose.
Haley has experience writing press releases in the commercial real estate and healthcare industries. She knows what it takes to capture press attention and the kind of details that are significant.
Haley's professional career has been filled with moments that deserve an article summary or highlight. She is experienced in the crafting of articles to captivate and hold attention.
Haley has written blog posts on a variety of topics from a local winery's selection to utilizing Google My Business with your company. Through research, she can write a blog post on almost any topic.
Haley has experience with copy creation and the design of direct mail campaigns. From letters to postcards, she can create content that will capture the subject and attention of recipients.
Haley has spearheaded a few web overhauls and created landing pages herself. This gives her experience creating short, to-the-point copy for web pages reflecting the brand and purpose. The purpose and CTA that drove to the landing page ultimately defines the copy.