John B
Writer #59711
Joined 9/30/2021
4 Star Rating
156 Projects
0 Endorsements
0 Elite Skills
After completing his degree in Fashion Journalism in the UK, John worked steadily in London as a writer and editor prior to his relocation to America in 2016.

He worked as the Lifestyle Editor for the established men's lifestyle website, Ape to Gentleman for over three years, producing content that covered men's grooming, travel, food and fashion. Articles for the website were published as short-form content, Instagram posts, Tweets, and advertorials.

John also worked as the Lifestyle Editor for the newly-launched magazine, JOSHUA's from 2012 to 2016, producing long-form content for their first three print editions, and short-form content for the magazine's website.

Alongside his written work, John provided proofreading services to foreign-language students and writers in London, correcting dissertations, screenplays, and manuscripts.
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An active and imaginative writer, John prides himself on his adaptable writing style.

John's experience makes him an expert in producing men's lifestyle content, advertorials, and marketing materials.


Aside from writing, John is an avid cinephile, true crime junkie, and reader. You'll often find him delving into mysterious topics that pique his interest.

When not indoors, John regularly hikes, takes long road trips exploring America, and is also a volunteer firefighter.


University for the Creative Arts, Epsom, United Kingdom

John's degree coupled lessons on journalistic practices with contextual and technical studies on the development of commercial fashion.

In his final year, John's work was shortlisted for the university's First Word graduate writer's award. John's written work also gained him a place on his degree's exchange program, where students were selected to travel to New York and report on Parsons School of Design's graduate fashion students.

John's degree included courses covering Broadcast Journalism, Journalism Law, Broadsheet and Tabloid Writing, Blogging, Magazine Design, Fashion Contextual Studies, and English Language.


40 Projects Completed

John has worked within the luxury retail marketplace for over ten years, gaining a wealth of experience communicating brand identity, building client relationships, and understanding the hallmarks of high-level customer service.

In writing, John has brought his expert understanding of grooming, beverage, and lifestyle products to print in the form of product reviews, brand profiles, shopping guides, and online competitions.


40 Projects Completed

Working as a Lifestyle Editor for both print and online outlets, John has produced content that's focused on a variety of topics under this banner, including brand profiles, event coverage, dining and beverage reviews, travel guides, product reviews and recommendations, shopping guides, and interviews with leaders in the beverage, dining, and hospitality industries.


70 Projects Completed

John produced articles for the men's lifestyle website, Ape to Gentleman, producing content geared towards a male readership.

Articles featured content that included restaurant reviews, product reviews, launch announcements, competitions, shopping guides, and event coverage.

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6 Projects Completed

During his time as Lifestyle Editor for Ape to Gentleman, John produced several advertorial articles in collaboration with clients.

Advertorial content focused on beverage and grooming products, specifically new launches and competitions.

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