Kasey D
Writer #59688
NEW 9/27/2021
4 Star Rating
100% Success
1,067 Projects
0 Endorsements
0 Elite Skills
Kasey has been writing professionally for 6 years for agencies and freelance clients, with a specialty in SEO web content. Before launching his copywriting career, Kasey graduated with honors from California State University-Monterey Bay with a B.A. in Communications. Alongside his 6 years of freelance copywriting, he also worked for a local retailer as a Social Media Coordinator for 2 years.
Sponsored Content
Email Copy
Presentation
Banner Ad
Blog Post
Press Release
Landing Page
Auto
Shopping
Pets
6 More

Specialties

Kasey is a versatile copywriter who focuses on web-based and SEO content. Kasey is well-versed at creating blog posts, articles, landing pages, email copy, newsletters, advertisements, and product descriptions. No matter what type of content Kasey writes, he diligently researches, proofreads, and edits all his work. His passion is strategically creating copy that engages and persuades a target audience to take meaningful action.

Interests

Kasey's interests include hanging out with his wife, son, and two dogs. Music is also an important part of his life, as Kasey listens to music every day, plays guitar, and loves live music. You can find Kasey reading non-fiction books in his free time, such as autobiographies and self-help books.

Education

California State University, Monterey Bay

Kasey graduated with honors after studying various disciplines under the Humanities and Communications umbrella, including communication theories, ethics, multiculturalism, creative writing, and journalism.

Search Marketing

500 Projects Completed

Kasey's specialty is creating SEO content for web pages, landing pages, blogs, articles, and product descriptions. With over 6 years of experience working for agencies and direct clients, Kasey is able to craft search-engine optimized content for a wide variety of industries. Kasey is well-versed in SEO best practices, including keyword research, title tags, and meta descriptions.

Auto

50 Projects Completed

Kasey has written auto-related blogs and product descriptions for agency clients. This includes instructional articles on how to detect mechanical problems, promotional blogs about aftermarket auto parts, and guides to purchasing safe cars. Kasey gears this content to specific personas within the automotive industry, because there is a wide range of content and audiences.

Shopping

50 Projects Completed

Kasey has professional experience writing for the Shopping Industry. In his freelance work, this includes writing product descriptions for e-Commerce websites. Kasey has also written extensively about shopping in the CBD industry, especially as it relates to retail cannabis stores becoming more normalized in shopping centers.

Pets

50 Projects Completed

Kasey has created social media posts and web content for his dogs. Kasey's dog went viral in 2017, prompting him to create social media influencer accounts and a website dedicated to pet parenting advice. Kasey can write virtually anything about pets, including topics like food, training, viral meme content, and product reviews.

CBD/Cannabis

50 Projects Completed

Kasey has professional experience in the CBD Industry as a Social Media Coordinator. Kasey has written blog posts, articles, landing pages, web pages, press releases, sponsored content, social media posts, product descriptions, and print ads for CBD businesses. Kasey has expertise on CBD products and the CBD industry.

CBD Products

50 Projects Completed

Kasey has professional experience in the CBD Industry as a Social Media Coordinator. Kasey has written blog posts, articles, landing pages, web pages, press releases, sponsored content, social media posts, product descriptions, and print ads for CBD businesses. Kasey has expertise on CBD products and the CBD industry.

Blog Post

102 Projects Completed

Blog posts are where Kasey's copywriting talents shine. From short 200-word posts to 1,000-word listicles, Kasey knows how to create a blog post that not only engages readers, but improves search rankings for clients. Kasey includes SEO keywords, title tags, and meta descriptions in every blog post for web optimization.

Product Description

51 Projects Completed

Kasey has written descriptions for a wide variety of products, including those in the following industries: Retail, Apparel, CBD Products, and Technology. Product descriptions are often short and sweet, causing Kasey to carefully consider which words to include. Kasey writes product descriptions with a focus on both engaging the reader and providing accurate specifications.

Article

50 Projects Completed

Kasey has written well-researched and thoroughly-edited articles on a variety of subjects. Types of articles Kasey has written include educational information and sponsored content. When they are written for online publications, Kasey utilizes SEO tactics such as keywords, meta descriptions, and title tags to ensure the article ranks well on search engines.

Facebook Post

50 Projects Completed

Kasey writes social media posts for his freelance clients. He was also a Social Media Coordinator at Grupo Flor for 2 years, where he crafted all of the posts for Facebook, Instagram, and LinkedIn. Kasey is comfortable creating written and visual content for social media that gets engagement from followers.

Landing Page

30 Projects Completed

Kasey has written numerous landing pages for clients and employers, including About pages, Contact Us pages, product pages, services pages, and Career pages. Kasey works closely with his clients to ensure the topic, tone, keywords, and calls-to-action are aligned with the client's vision. Kasey is diligent in creating landing pages that result in lead generation and sales.

Email Copy

10 Projects Completed

Kasey wrote professional emails for his former employer, Grupo Flor. This includes staff announcements, B2B communications, and newsletters. Kasey is comfortable writing from the perspective of someone else, or behalf of an entire organization. Additionally, Kasey carefully considers the target audience of the email, whether it is customers, employees, or other businesses.

Presentation

10 Projects Completed

Kasey created business presentations for his former employer, Grupo Flor. These include sales reports, B2B proposals, and government proposals. Kasey is comfortable providing the written copy and visuals for presentations. Visuals often include photographs, infographics, and other graphic design elements. Kasey carefully considers the target audience of each of his presentations.

Banner Ad

10 Projects Completed

Kasey has created the written copy and visual art for banner ads for his former employer, Grupo Flor. This requires thoughtful wording, as banner ads have limited space. Additionally, Kasey wrote banner ads for CBD, which requires sensitivity to rules and regulations about cannabis. Advertising platforms and government agencies have unique considerations for CBD-related content.

Press Release

3 Projects Completed

Kasey has written a handful of press releases for his former employer. This experience taught Kasey how to prepare,, write, and edit content for media organizations. Kasey is comfortable writing headlines, introductions, and body content that engages readers with useful information. Kasey also conducts interviews to gather quotes for the press releases.

Sponsored Content

1 Projects Completed

Kasey wrote a piece of sponsored content for his former employer. The content was published by ISCSC and accompanied by a webinar. Kasey crafted the outline, conducted research, and partook in phone interviews to gain information needed for the sponsored content. After working with the executive team on messaging, Kasey edited the content and submitted it for approval. It led to a webinar signup form, which resulted in 259 registrants.

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