In the pre-digital age, Joel was a good correspondent. He had the good fortune of traveling more than most of his contemporaries.
He made friends easily and kept up with them via snail mail.
Joel has written countless business letters over the course of 43 years in industrial sales. He long ago mastered the basics of a business letter - attention, interest, action.
He wrote many technical reports on the performance of products in industry.
Over the last 15 years, he became adept at writing static, blog, and video content then integrating them for SEO.
Joel enjoys communicating and wordsmithing as a painter enjoys colors and mediums.
In addition to countless business letters, over a dozen of his letters to the editors of newspapers and trade magazines have been published including a 1,000-word article.
Languages were the only subject that came to him naturally. He has a fair command of French. As an avocation in retirement, he is developing Portuguese and Spanish.
Other interests include movies, cooking, golf, Toastmasters ( silver level ), teaching Junior Achievement, and a game you never heard of called Petanque ( think French version of Bocce ).
Joel has over 50 years of experience in manufacturing and business-to-business marketing. He has written countless business letters and numerous technical evaluation reports.
Because he sold products critical to the manufacturing process, he dealt with all levels of organizations from C-level executives to production floor personnel.
He has drawn from this experience to create content that appeals to varied backgrounds.
Joel has vast experience in b2b marketing and has spent the last 50 years focusing on providing insight and education to clients in this area.
Joel has vast experience in b2b marketing and has spent the last 50 years focusing on providing insight and education to clients in this area. He has industrial sales experience as well.
Joel had to learn how to generate content in order to suppress negative news about his company.
He is a "content SEO " writer vis-a-vis a technical SEO writer.
His content eventually got his company's Alexa ranking to the top 1%. The organic ranking generates enough leads that he discontinued PPC.
Joel has created hundreds of pages for his website and his Toastmasters club site.
His website's Alexa rank is in the top 1 %. In so doing, his organic content has generated ample traffic which generates so many leads that he discontinued PPC in 2019.
His strategy is to keep the viewer interested with succinct, compelling content. Tactics include maximizing internal links and giving the viewer free practical information.
He is adept at making simplifying concepts for the uninitiated.