12 YEARS OF REAL ESTATE WRITING
Jessica has been working for real estate SaaS companies since 2009. In her time in the industry, she's grown to know and understand the life and world of agents and brokers very well.
She's also well versed in speaking to buyers and sellers on the consumer side of the equation. Jessica can help agents craft content that highlights the unique benefits of working with an agent or team and can write a truly compelling listing description.
As a homeowner herself, she also has a personal perspective on the home shopping and buying process that also gives unique context to her writing.
CAN EFFECTIVELY TACKLE COMPLEX TOPICS
Jessica has written and edited real estate content focused on detailed market trend data full of complicated concepts. She's also written sales tax compliance guides for small business owners, designed to explain the impact of various types of sales tax nexus.
To do this effectively, a writer needs to be a strategic thinker who can create a clear narrative and bundle topics in a logical way. The content itself needs to be thoughtfully organized and skimmable. It also needs to be comprehensive without being overwhelming. Jessica is able to do all of the above, making her a great candidate for tough assignments that require an experienced writer who can put the puzzle pieces together.
EXPERIENCED IN DIVERSE INDUSTRIES AND VERTICLES
Jessica has significant experience in the following industries:
Real Estate (agents, brokers, buyers, sellers, listings, tools)
SaaS (software as a service platform)
B2B Marketing (across multiple industries)
Marketing (content, inbound, strategy, direct response writing)
Business (small, independent, family-owned, contractor)
Technology (SaaS, app, software platform, support services)
Healthcare (caregiver resources, mental health, preemie babies, pregnancy)
Lifestyle (parenting, relationships, special needs parenting)
DIVERSE CONTENT TYPES
Jessica is most experienced with the following types of content:
Blog posts, articles, marketing emails, social media copy, downloadable content copy (eBooks, whitepapers, sales collateral, copy for pitch decks).
Jessica would love to diversify her writing portfolio by focusing more of her time working with clients in areas of interest. These areas include healthcare (mental, physical, emotional), pregnancy and parenting (special needs, premature baby, high risk pregnancy).
Took lots of interpersonal communication and persuasive writing courses. Minored in psychology.
Focused on real estate for the bulk of her career. She's created thousands of articles, collateral pieces, emails, and more for agents. She knows the lingo, talk the talk and understand what it takes to connect with the target audience on both the agent/broker and consumer sides.
She has served in multiple marketing roles over the last fifteen years, primarily focused on content. As the Content Marketing Manager and initial content hire at Z57, Zurple, Home Bay, and Side, she architected content marketing programs from the ground up. She also spent several years working as a content marketing creator, curator, and strategist. Being a part of lean teams and building my own business has made her a resourceful, dependable, autonomous, creative thinker with a deep understanding of how to create content that engages and converts your ideal audience.
One of my core clients at Jessica Cates Creative was a caregiving service, much like care.com, but for families seeking help with a loved one who was aging in place. She wrote a wide array of blog content for this client, focused on safety, mental well-being for caregivers and family members, Alzheimer's research and developments, support resources, and more. She has a huge passion for helping others and would love to take on your healthcare writing projects to help you meaningfully connect with your audience.
Mom of two; preemie and special needs parent. Lots of unique personal experiences that I bring into her writing on parenting and all things kid-related. She's currently working on a book on her journey as the mom of a 1lb 14oz baby in her free time and would love to take on more parenting and healthcare-related writing to expand her experience in these industries.
Thousands of blog posts across a variety of verticles (primarily B2B marketing) and industries (most experienced in real estate and lifestyle).