Andrea has experience writing:
Recipes
Interviews
Podcast show notes
Email campaigns
Blog posts
Articles
Social Media Posts
Copywriting
Andrea will research a topic and once she understands the desired goals and audience will produce a piece of writing in the correct voice and tone for the work.
Andrea has a wide variety of interests and when she's not writing she spends her time learning illustration using Procreate for iPad pro, plays the piano, listens to music, and goes to as many gigs as she can.
She also has a busy family life with her four children and loves watching movies, cooking, and baking, and being active outdoors. She's currently renovating an old caravan ready to tour the UK next year, and her plan is to visit as many music festivals as possible!
She studied Fashion Design and Marketing for three years. During her final year she also studied A-Level Art part time
She studied for my Post Graduate Certificate in Education whilst working as a lecturer. She studied part-time at Warwick University in the UK.
Andrea developed an interest in baking which led to her starting her own bakery. Since then she launched a digital baking magazine where she collated the recipes, interviewed the cover star, wrote the forward and was responsible for writing all the social media.
A real foodie, Andrea has been vegetarian since the age of 14 and in January of 2021, she finally switched to veganism and has never looked back.
She has been writing all the blog posts and social media posts for an edible printing company for the past 5 years and this requires her to do weekly research on the latest fashion in cake recipes and cake design..
A trained holistic therapist, Andrea ran the Holistic Therapy provision at a Further Education College.
Whilst teaching she studied for and received her PGCE from Warwick University in the UK.
Andrea is able to write about aspects of health from a holistic viewpoint and as she also taught Anatomy and Physiology, she is able to write about basic A&P.
With four children of her own, writing about children and family dynamics comes easy to Andrea. She's is a parent and a step-parent, so has seen both sides of the step-parenting world.
Andrea started her blogging career as a mummy blogger. She had her own blog which led her to write a parenting blog for her local paper, The Coventry Evening Telegraph. She also wrote a series of articles called 'How to Feed Your Family for £20 a Week"
Andrea originally trained as a Fashion Designer and her love of her fashion has never left her.
She currently works with a fashion stylist and writes her website copy, articles, social media posts and email campaigns.
When it comes to writing about the outdoors and recreation, Andrea again draws on her own experiences. She has camped with her family every year for 13 years, including at music festivals. She has camped both in the UK and US and now writes her own personal blog about renovating and travelling in an old touring caravan.
Over the course of her freelance career, Andrea has written hundreds of Twitter posts.
She began her freelance career writing social media posts including Twitter posts for various creative. She also manages Twitter profiles including engaging with followers.
Andrea curates and creates Facebook content almost on a daily basis. She also runs Facebook groups where she not only creates posts but interacts with users.
Andrea has years of experience writing blog posts, in fact, that's where her writing career really got started. Whatever the topic, Andrea will be sure to do her research and craft a piece of writing to suit her clients tone of voice.
Andrea has extensive experience in writing email copy for various businesses.
From developing full automated email campaigns to creating short, one-off emails, she writes engaging copy. And what's good email copy without an attention-grabbing, email opening headline!!
Andrea can craft a newsletter in her client's tone of voice. She creates newsletters that are informative and interesting. Alternatively, she is provided with the content which she then has to curate into a newsletter style.
Andrea has written web page copy for creative industries including baking, fashion stylist, furniture recyclers and interior designers.