Hanna W
Writer #57684
Joined 4/13/2021
4 Star Rating
100% Success
539 Projects
0 Endorsements
0 Elite Skills
Hanna has been writing for a variety of blogs since 2012 when she first started in Marketing at an agency that serviced restaurants and hotels in San Diego. She researched topic ideas and created many blog posts during her 2 years there.

In 2013, Hanna took a role for a mobile app development company in Newport Beach, where one of her tasks was creating blog posts highlighting the apps and websites we created, from conception to launch, and all the nitty gritty along the way.

From 2015-2020, Hanna was the in-house copywriter for Ytel, a communications company, where she ran the company blog and created many other content avenues (eBooks, white papers, case studies, product sheets, trade show collateral, and more).

Thus far, Marketing has encouraged and required Hanna to learn to think outside the box, wear several hats at once (gladly!) and take any and all seasoned advice available to her.
Business
Women
Fitness
Ecommerce
Parenting
Marketing
Office
eBook
Blog Post
Sales
3 More

Specialties

Hanna's specialties include:

- Topic research
- Copywriting
- Blogging
- General Writing
- Copyediting
- Editorial Direction
- SEO Writing

Interests

Hanna's interests include:

- Copywriting
- Storytelling
- Photography
- Social Media
- Marketing Consulting

Education

Northern Arizona University

Hanna completed her undergraduate degree at Northern Arizona University. She majored in Photojournalism and minored in Public Relations.

National University

Hanna went back to school to pursue a Masters in Communication in 2012. The program was accelerated and she finished with a 3.7 GPA in 1 year.

Marketing

25 Projects Completed

Hanna has worked in Marketing since 2012; from an internship at an agency where she focused on hotels and restaurants, to a SaaS communications company where she worked with both Sales and Development departments to ensure the company's products were being accurately marketed to various segmented audiences.

Ecommerce

20 Projects Completed

e-commerce is a landscape that evolves by the day and you need a writer who can keep up. New trends and forecasts are constantly re-writing the rules of online sales strategy and Hanna is well-versed in identifying the ones that will work for a business.

Parenting

20 Projects Completed

With young children of her own, Hanna specializes in parenting content that leverages her own experience. She’s completed product reviews, tips and tricks for sleep and communication, and articles on women’s health and wellness during pregnancy and postpartum.

Women

15 Projects Completed

With a client in the Women’s Health space, Hanna has written several articles on various sexual health topics, pregnancy, postpartum, fertility, and loss.

Fitness

15 Projects Completed

From creating a fitness routine to the best activewear on the market, Hanna has her finger on the pulse with creating and leveraging fitness content to boost your expertise in the field.

Business

13 Projects Completed

Hanna has worked with both B2B and B2C clients to create thoughtful, converting copy that is targeted to specific audiences with specific goals.

Sales

5 Projects Completed

With a career in Marketing beginning in 2012, Hanna has spent years working alongside high performing salespeople to create highly converting blog posts, product sheets, case studies and landing pages to ensure the Sales team was supercharged with the content they needed to close the deal.

Nutrition

5 Projects Completed

As a health and fitness junkie, Hanna excels at creating nutrition-based content for wellness blogs and recipe creators.

SaaS

5 Projects Completed

Hanna worked at a Communications SaaS company for 5 years. One of her main tasks in the inbound side of Marketing was to create digestible, technical content for customers, leads, and partners to leverage for improved customer experience, during the sales process, and to power lead gen campaigns. She is skilled at taking technical information and transforming it to something any audience can understand, see the value in, and convert for.

Office

4 Projects Completed

From creating listicles for EAs on ways to improve their productivity or the best workspace designs for a collaborative office environment, Hanna is skilled at writing to a specific audience and acting as a resource to make office roles more effiicent and productive.

Blog Post

402 Projects Completed

Hanna's previous role included running the company blog, where she researched and created between 8-10 blog posts a month. Topics ranged from heavily technical API calls to commonly used marketing tactics, but her main task always remained the same - creating content that was easily digested by any demographic.

Landing Page

6 Projects Completed

Upon completion of an eBook, Hanna would typically work with the Design team on the creation of the landing page, too. This involved some creative brainstorming for themes, graphic elements, and other layout conversations. The landing page is the first interaction a user really has with an eBook before downloading it, so Hanna enjoyed being involved with this piece of the puzzle before launching the eBook.

eBook

4 Projects Completed

While working for a communications SaaS company, Hanna created three eBooks, topics ranging from:

- SMS compliance for Business
- Lead Generation using Inbound Marketing Techniques
- RCS (Rich Communication Services) for Modern Users

These projects were really enjoyable for Hanna to work on because they pushed her out of the typical 'blogger' perspective and challenged her to think differently. eBooks are a powerful way to not only educate an audience but also to gain more information about them (when they download the ebook) so a business can engage first and start a new conversation.

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