With over 20 years as a freelancer, Holli has worked as a writer and graphic artist. She has written on a wide variety of subjects including, but not limited to, exotic pets, knitting, property rental, online dating and carpet cleaning. After running an exotic pet rescue for 14 years, she has a lot to share about animal care, wellness and products.
With a master's degree in Publications Design, Holli's education gives her a unique insight, matching an artistic flair with the written word. Much of her writing is SEO based articles and news stories for a variety of websites and companies. Along with the articles, there have been many newsletters, sales letters, ezines and blogs.
Holli has learned a lot through working for many years with non-profit organizations about how to write and design press releases, brochures, postcards and flyers to effectively attract both media attention and new business for her clients.
One particular area of interest is the press release. After her work with non-profits, promoting events to the media and even doing interviews with the press, Holli has a lot of experience crafting the printed word. Knowing how to organize someone's thoughts into a orderly progression, she uses the inverted pyramid method of relaying information to the media.
Her process involves doing research on any topic and after consideration, writing original, clean and concise information. Blogs are written in the style or voice the client desires, whether it is serious, informal or with humor. The age and educational background of the readers is critical to make the words understandable for any audience.