After college, Sal worked as a PR account executive for a public relations firm. His fund-raising article in a local newspaper about a young girl who needed a kidney transplant attracted the attention of the editor-in-chief of a management magazine, who hired him to become a journalist.

Initially, he wrote restaurant reviews and articles on personal finance. Then, he wrote business and economic news, covering topics such as technology, startups, and investments. Later, he became the editor of the magazine and traveled to different countries to interview CEOs of multinationals.

In his early 30s, he went back to California Lutheran University and got a Master’s of Science degree in Marriage and Family Therapy. As a psychotherapist, he worked with couples and individuals using Rogerian Therapy. During these years, he continued to write for magazines, now penning articles on personal growth, dating, relationships, parenting, and education.

Thrilled by the emergence of a new technological breakthrough—the Internet—he enrolled in a technology institute and became a network engineer. As a side-hustle, he wrote technical manuals.

Since 2012, he has worked as an author of personal growth books and a freelancer. He has written website content, SEO content, blog posts, articles, product reviews, press releases, white papers, e-books, and beginner guides.