Zack specializes in writing to sell. He is comfortable selling high-tech and innovation for clients such as Angel investors and entrepreneurs of engineering and IT companies.
He writes Investor Pitch decks and sales materials including web pages and sell sheets.
Zack's focus is to help clients sell their benefits by answering the market's "So what?" Most companies and their writers waste time trying to sell a feature rather than a benefit. While this can be done, it is very expensive, inefficient, and too often unrewarding.
A resident of Asheville, NC, Zack is an avid collector and user of typewriters. In addition to copywriting and thinking about copywriting, he owns and manages several rental properties, a Labradoodle, and the tenuous harmony between his wife and teen-age son.
Most of his professional career has been helping businesses increase revenue and market share through effective communications.
For more than 15 years Zack has been retained as copywriter for IT and engineering firms, from enterprise security audit solutions to transparent electronic displays and human-interface panels.
He has written sales and marketing materials for very large manufacturers and small tier 2 firms, from brochures and sell sheets to executive presentations and tradeshow graphics.
He writes sales materials to sell innovations in high-tech and advanced engineering such as transparent touch interfaces and robot/cobot process automation.
He began his career as a bank marketing specialist, designing and managing direct-response campaigns for mid-tier banks.
Zack is retained by new Artificial Intelligence developers and innovators to write sell sheets, whitepapers, and other sales materials. Recent clients in this field are in the financial, medical, and construction fields. (FinTech; MedTech)
Zack wrote for an Industrial Designer and manufacturing firm who designed and produced HMI (Human-to-Machine Interfaces) for the appliance OEMs.
He has written dozens of whitepapers and collaborated on just as many. Most of them were lead generation whitepapers, but some were for general use as educational marketing tools.
His whitepapers are typically not a per word rate. The costs range from $750 for small files that need polishing up to $15,000 for technical documents directed to a small, valuable market.
He has written and updated 100s of client success stories and case studies. Some clients retain him to reach out to new customers to interview them for the story, other clients provide the basics and ask him to come up with a compelling use-case story. He charges by the project, not by word count.
He has written hundreds of ads for print and digital, from the Wall Street Journal and all of Google's many channels to classified and discrete web pages.