Zack S
Writer #56928
Joined 2/19/2021
4 Star Rating
1,030 Projects
0 Endorsements
0 Elite Skills
Zack is a professional B2B copywriter with more than 15 years commercial experience. He began his career as a database designer and administrator for niche marketing campaigns using new technology innovations. He then lead creative marketing teams of writers, videographers, and designers of what became very successful campaigns for Fortune 500 companies and high-tech startups.

Clients include Anthem, Arvig, ABILITY, FHLB-Chicago, Koch Industries, TAIYO YUDEN, Mack Trucks, Oracle, Volvo Construction Equipment, Angel Resource Institute, LOGbinder, Carver Edison, Nirvana Health, and countless others.
Appliance
Manufacturing
Engineering
Banking
White Paper
Case Studies
Advertisement
Artificial Intelligence
Business
Technology

Specialties

Zack specializes in writing to sell. He is comfortable selling high-tech and innovation for clients such as Angel investors and entrepreneurs of engineering and IT companies.

He writes Investor Pitch decks and sales materials including web pages and sell sheets.

Zack's focus is to help clients sell their benefits by answering the market's "So what?" Most companies and their writers waste time trying to sell a feature rather than a benefit. While this can be done, it is very expensive, inefficient, and too often unrewarding.

Interests

A resident of Asheville, NC, Zack is an avid collector and user of typewriters. In addition to copywriting and thinking about copywriting, he owns and manages several rental properties, a Labradoodle, and the tenuous harmony between his wife and teen-age son.

Business

200 Projects Completed

Most of his professional career has been helping businesses increase revenue and market share through effective communications.

Technology

200 Projects Completed

For more than 15 years Zack has been retained as copywriter for IT and engineering firms, from enterprise security audit solutions to transparent electronic displays and human-interface panels.

Manufacturing

100 Projects Completed

He has written sales and marketing materials for very large manufacturers and small tier 2 firms, from brochures and sell sheets to executive presentations and tradeshow graphics.

Engineering

100 Projects Completed

He writes sales materials to sell innovations in high-tech and advanced engineering such as transparent touch interfaces and robot/cobot process automation.

Banking

100 Projects Completed

He began his career as a bank marketing specialist, designing and managing direct-response campaigns for mid-tier banks.

Artificial Intelligence

20 Projects Completed

Zack is retained by new Artificial Intelligence developers and innovators to write sell sheets, whitepapers, and other sales materials. Recent clients in this field are in the financial, medical, and construction fields. (FinTech; MedTech)

Appliance

10 Projects Completed

Zack wrote for an Industrial Designer and manufacturing firm who designed and produced HMI (Human-to-Machine Interfaces) for the appliance OEMs.

White Paper

100 Projects Completed

He has written dozens of whitepapers and collaborated on just as many. Most of them were lead generation whitepapers, but some were for general use as educational marketing tools.

His whitepapers are typically not a per word rate. The costs range from $750 for small files that need polishing up to $15,000 for technical documents directed to a small, valuable market.

Case Studies

100 Projects Completed

He has written and updated 100s of client success stories and case studies. Some clients retain him to reach out to new customers to interview them for the story, other clients provide the basics and ask him to come up with a compelling use-case story. He charges by the project, not by word count.

Advertisement

100 Projects Completed

He has written hundreds of ads for print and digital, from the Wall Street Journal and all of Google's many channels to classified and discrete web pages.

View My Full Profile