When it comes to writing, Lauren specializes in blog content as well as website content. Digital marketing, online advertising and social media have been Lauren's main focuses in the past, but she has written a variety of content for multiple industries, including automotive, medical, contract, health/wellness and hospitality/restaurants.
Lauren also specializes in infographics, social posts and email content for the same industries mentioned above.
Lauren's writing interests include digital marketing, online advertising and social media.
Outside of her interests gained through work experience, Lauren enjoys writing about restaurants, community events, video games and books.
Lauren dabbles in creative writing in her free time, too.
Lauren successfully obtained her B.A. in English and minor in Professional Writing from The Ohio State University. During her time on campus, Lauren also received her A.A. degree, which can only be obtained if you took courses at a regional campus of OSU.
While in school, Lauren was a writing tutor and participated in many campus activities, including German Club and English club. Through one of her classes, Lauren was a writing intern at a local theatre, where she worked on press releases, radio spots and social posts.
Within marketing, Lauren was able to create a variety of resources, including blogs, infographics, news articles, email content, video scripts and social posts.
Lauren had the opportunity to be client-facing and create content for clients in multiple industries while also writing content for internal use.
While working at a digital marketing agency, one of the main topic focuses was local search marketing. Lauren would publish two to four resources per month that covered search marketing, whether it was local search or organic search.
While Lauren worked at a local digital marketing company, her main focus on the corporate team was writing blogs. Each week, Lauren would published at least two new blogs. On busy weeks, Lauren would push out up to four blogs while maintaining consist website traffic to the blog section of the site.
Lauren had the opportunity to write eBooks/marketing downloads while working at a digital marketing agency. Topics included digital marketing during COVID-19, customer buying journey, types of paid advertising and local search marketing.