With 8 years writing experience, Michael L. will deliver timely, accurate and effective copy for businesses and organizations. Creating high-impact copy can be challenging in today's shifting global marketplace. As search engine optimization (SEO) and social media have changed how businesses market products and services, it is more essential than ever to have content that can increase conversion rates and improve consumer brand perception.
Michael holds a Bachelor's of Science in Biology from Georgia Institute of Technology, Atlanta, Ga. At Georgia Tech, Michael worked with the Technique, a college newspaper, as an associate editor.
Michael has extensive freelance copywriting experience in a variety of science and health-related subjects. Previous work includes copy for medical implant devices, healthcare integration systems and nutraceutical products. He also writes on environmental issues like alternative energy, water conservation and the impact of genetically modified organisms (GMO).
In addition, Michael researches how changes in search engine technology impact web-based businesses. With SEO-optimized, conversion-friendly content, it's possible for new and emerging businesses to gain a significant customer base. While SEO can be effective, it's essential to understand how changing search engine algorithms can impact a business's ranking in search engine result pages (SERP). Michael can work with a client to meet his or her unique needs for copy.
In his free time, Michael enjoys hiking, cycling and reading. Several of his interests include science fiction, military history, psychology, anthropology and world religions. Michael also holds a Private Pilot Licence (PPL) in the United States. When he's not working, Michael enjoys flying a Cessna 152 in the Appalachian Mountains of northeast Georgia. He is usually accompanied by his co-pilot Chipper, a basset hound.