Connor S
Writer #51432
Joined 9/17/2020
5 Star Rating
4,112 Projects
0 Endorsements
0 Elite Skills
Connor has spent the last 25+ years working in the banking and investment industries in positions that included Director of Marketing for North America, Senior Content Strategist, and Operations Manager, to name a few. He has written and edited thousands of communications with a particular focus on articles, sales proposals, ad copy, web copy, case studies, stories, presentations, procedures, strategy documents, and internal communications. The primary goal for most of his writing and editing has been producing clean, concise, highly effective and attention-grabbing copy.

Armed with a) a clear picture of the audience, and b) an understanding of the project's goals, Connor can help you deliver memorable, exceptional communications.
Presentation
FAQ
Landing Page
Case Studies
Finance
Money
Brochure
Sponsored Content
Banner Ad
Bio/Profile
2 More

Specialties

Connor's specialties include breaking down complex information to produce clear, understandable, and impactful communications. He has decades of work experience explaining complex investment strategies, lending and deposit products, business procedures and policies, corporate strategies, and much more for audiences that range from the average consumer to board members.

To be truly effective, communications need to be more than just clear and understandable. Connor's work in creating attention-grabbing, memorable communications helps cement messaging in the minds of readers, whether the communication is a customer ad campaign, a sales proposal, or an internal email from HR detailing the latest change to employment policies.

Interests

Connor reads constantly, and from many of the most imaginative sources he can find. As a means of "sharpening the saw," reading everything from speculative fiction to poetry provides a constant flow of creative writing approaches, options and inspiration.

But make no mistake; while reading may have proven to be a serious benefit to his writing, it's not a discipline or a virtue - simply a happily beneficial, lifelong addiction.

Education

Washington State University

Psychology minor

Finance

1,500 Projects Completed

Connor worked for 12+ years in banking for two financial institutions in roles as varied as procedure writer, operations manager, IT director, regional branch manager, and senior content strategist.

He also worked for 13 years for a $300b global investment firm in roles that included marketing manager, proposal writer, and director of marketing for North America.

In each role he completed hundreds of challenging writing assignments across the full spectrum detailed in his profile.

Money

1,500 Projects Completed

Connor worked for 12+ years in banking for two financial institutions in roles as varied as procedure writer, operations manager, IT director, regional branch manager, and senior content strategist.

He also worked for 13 years for a $300b global investment firm in roles that included marketing manager, proposal writer, and director of marketing for North America.

In each role he completed hundreds of challenging writing assignments across the full spectrum detailed in his profile.

Marketing

750 Projects Completed

Connor has more than 12 years of marketing experience in roles that have included marketing manager, proposal writer, senior content strategist, and director of marketing for North America.

Those roles include B2B work (primarily in the investment industry), and B2C work on the banking side. As his past titles indicate, he's been responsible for producing a full spectrum of challenging, results-oriented communication projects.

Presentation

100 Projects Completed

Connor has created highly effective presentations throughout his career, ranging from internal business presentations to sales presentations to thought leadership and webinars.

FAQ

100 Projects Completed

Connor has created many FAQs over the years, from single Q&A pairs intended to address specific questions on a website to full product rollout FAQ documents designed to help prepare staff to support anticipated (or actual) customer needs.

Web Page

50 Projects Completed

Connor has written web pages that range from entire microsites to single product, article, and story pages. Landing pages, online forms, infographics, surveys, navigation, and more. Clarity, engagement, flow, and effective SEO are critical elements in writing for the web.

Banner Ad

24 Projects Completed

Animated and static banners crafted, edited, and optimized for conversion based on performance.

Bio/Profile

24 Projects Completed

Dozens of bios and professional profiles written for everyone from sales professionals to corporate executives.

Brochure

20 Projects Completed

Brochures offer the opportunity to succinctly appeal to both the logical and emotional sides of any buyer decision. They're also a fun opportunity to artfully blend text and visuals, and to incorporate creative charts and infographics to help communicate complex offerings and appeal to visually-focused readers.

Sponsored Content

20 Projects Completed

Thought leadership in the form of sponsored or native content has been a significant focus of Connor's B2B-focused marketing activities - particularly in the investment industry.

Landing Page

12 Projects Completed

In Connor's most recent landing page work, he was able to help an organization increase their landing page conversions tenfold over a sustained period, and to help create the tracking and metrics required to report on that conversion performance.

Case Studies

12 Projects Completed

In Connor's experience, including some level of supporting data or statistics is essential in crafting a credible and effective case study.

View My Full Profile