As an advertising copywriter, William specialises in writing persuasive and captivating headlines, endlines and body copy.
He can write in a wide variety of different tones of voice, depending on your requirements â€“ from casual to formal, funny to serious, and everywhere in between.
He's also strong at coming up with ideas, finding insights, and conducting research.
William is interested in writing copy, editing, conducting research, and other areas of work you may require.
He's particularly interested in work that requires fresh concepts and persuasive copy.
Did a triple major in Marketing, International Business and Italian as part of a conjoint degree programme. A conjoint degree is when you do two degree programmes simultaneously as a way to study a wider range of subjects than is possible with a regular degree.
William did a BA (Honours) degree after graduating from my Bachelor's degree. An Honours degree is a post-graduate programme one can do en route to doing a Master's degree. He graduated with First Class Honours.
Studied creative advertising as a way to get his foot in the door of an advertising agency. He finished first in class and received a job offer before portfolio night.
Worked for 3 of New Zealand's biggest and most successful advertising agencies: Colenso BBDO, Ogilvy and FCB.
Produced ads for 3 of New Zealand's largest advertising agencies. These ads were for all the various types of media channels including TV, radio, social media and outdoor.
Wrote Facebook post copy for clients such as Air New Zealand, Spark, The New Zealand Post, Heineken DB, and M&M's.
Wrote countless eDMs for a variety of clients including Audi, Samsung, Air New Zealand, The New Zealand Post, Briscoes, Rebel Sport, Spark and Vodafone.
Wrote radio scripts for a New Zealand TV channel called Prime.
Wrote a couple of opinion pieces for The New Zealand Herald about the pandemic in Paris.
Wrote a couple of articles about creativity for Better Marketing.
Wrote the script of an award-nominated music video called 'Find Your Fit'
Wrote a press release for Got A Trade, a New Zealand government-funded organisation tasked with promoting apprenticeships nationwide.
Wrote the brochure copy for VTNZ, a New Zealand vehicle repair shop and warrant-of-fitness provider.