Mark's experience in health care, business and technology allows him to create products that meet the needs of his client's audience. Whether the product is for education, marketing or is a call to action, Mark knows how to connect with the reader.
While content is important, so is the tone. Mark knows when it's important to write in a conversational tone and when to present material like a lecturer. He can write to varying levels of reader education and background. With every assignment, Mark asks himself "How should I approach this piece so the reader gets the most benefit from the content?"
A professional and authoritative piece flows logically, uses correct grammar, spelling and punctuation. With thousands of projects completed, Mark knows the techniques to make sure each piece meets the level of quality expected by his clients.
Mark works on a variety of assignments to maintain an interesting mixture of writing. While he enjoys writing about the topics with which he is most familiar, he also chooses assignments in areas requiring research to further expand his own knowledge.
There is power in words and Mark knows how to best use them whether the project is to enhance the SEO of a software startup web site or to educate seniors on what to expect when recovering from a total hip joint replacement.