Leo C
Writer #3790
Somerville, MA
Joined 7/25/2011
4 Star Rating
100% Success
1,074 Projects
0 Endorsements
2 Elite Skills
Leo began as a journalist - first on his college paper while sending freelance pieces elsewhere, then as the assistant editor of a citywide 'alternative' publication. Aged 22 he started his own local paper (covering a two-zipcode area of about 90,000 people) and ran it successfully for two and a quarter years.

From there he became a marketer and copywriter, re-applying the skills he'd learned in journalism (and writing many of the ads that appeared in his paper) for a series of startups in the Boston area.

Since 2007 he's been working freelance, primarily for agencies and startups. He's also an editor of fiction and non-fiction, and has published three science-fiction novels.
White Paper
High Tech
Career
Blog Post
Publishing
Book
Marketing

Leo C's Marketing Industry Experience

500 Projects Completed, Elite Badge Awarded

Between employers, freelance clients and agency work, Leo's handled just about every type of marketing writing you could name. Except media scripts; he's never been hired to write scripts.

Specialties

Leo's written just about everything at one point or another, but what he really prefers (and is definitely best at) is solid content-marketing material. White papers, blog posts, brand journalism - substantive, often longer-form, copy.

Interests

Champion's hobbies include reading, documentaries, fiction and long-distance running.

His reading tastes are pretty broad - fiction and non-fiction, the non-fiction consisting of books from all over the spectrum but probably more history than anything else. Likewise, his taste in film leans toward serious documentaries about whatever... new information is *inherently* interesting.

Writing novels began as pure recreation, but that changed when the first one sold. He currently has three in print, a fourth in the process of publication, a fifth being written and a couple more in the planning/research stages.

Other hobbies include long-distance running (plan is to someday run the Boston Marathon), live theater and rooting for the Red Sox.

Education

Harvard Extension School

Attended classes full-time at Harvard Extension School, a department of Harvard University.

Marketing

500 Projects Completed, Elite Badge Awarded

Between employers, freelance clients and agency work, Leo's handled just about every type of marketing writing you could name. Except media scripts; he's never been hired to write scripts.

Publishing

350 Projects Completed, Elite Badge Awarded

Leo began his career as a journalist, first working his way up to assistant editor of Boston's citywide 'alternative' paper, Editorial Humor.

He went on to successfully start a local newspaper, the Allston-Brighton Voice, which he ran as editor/publisher (covering many stories personally, assigning reporters to others and editing their work; mentoring new one) for about 2.25 years.

Years after the Voice, as a freelancer, he began editing books - proofing, copy-editing and line-editing manuscripts from Twilight Times Press, Perseid Publishing, Baen Books and various individual (self-published) authors.

He's also published three novels of his own, with a fourth on the way.

High Tech

150 Projects Completed

Case studies, marketing support materials, press releases; essentially all written communications for a second-stage tech company.

Career

25 Projects Completed

Editing and rewriting individual clients' resumes. This work ranged from basic proofing, to full rewrite of the resume in order to clarify information, make the material clearer, better-organized and more readable, and provide search-relevant keyword strings.

At times, a client would be applying for multiple types of jobs, or work in multiple industries. In that case the resume would be 'forked' in order to provide better-customized information for specific intended recipients.

Blog Post

30 Projects Completed

Created and ran a book publisher's blog for a while as part of their online marketing strategy. Posts consisted of book snippets and announcements as well as original posts about fiction, the book industry or current issues.

These posts were generally credited to the head of the publishing house or to a senior editor, but in fact written by Leo. He also coordinated guest-post exchanges (with authors and book bloggers, for promotional purposes) and managed the comments community.

White Paper

15 Projects Completed

Champion's written quite a few white papers on various topics, mostly ghostwritten on behalf of various agency clients.

They're definitely his favorite style of writing - it's extremely satisfying to produce readable, informative long-form work.

Book

4 Projects Completed

Short story in Perseid Publishing's 'Lawyers in Hell', the latest volume in a very successful series.

Three novels so far: 'Legion', 'The Shark Boats', and 'Her Majesty's Western Service', with a fourth, 'Highway West' about to be released through Henchman Press.

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