Press releases, product descriptions, articles, email copy, blog posts, advertisements, banner ads, newsletter content, sponsored content, and web pages.
Commerce: Automotive, business, manufacturing, agriculture, publishing, and more.
Living: Entertainment, gardening, cooking & beverage, hobbies, lifestyle, music, outdoor & recreation, pets, and more.
Services: Real estate, food & drink, home living, marketing, sales, search marketing, careers, transportation, and more.
Technology: E-commerce, AI, IT, high tech, green products... and more!
Starting out in the publishing world before switching focus more to e-commerce and marketing, it's a field that has remained central to plenty of what I've done since, and continue to do today, as a writer. From a junior role at a leading news network, dealing primarily in syndicated content almost two decades ago, to later working directly alongside popular publishing houses both large and small, it's an industry about which I'll always be passionate.
From straight-to-the-point 20-word descriptions for screws, nails, and fixings costing just pennies, to beautifully detailed, much longer descriptions for items costing five figures or more, I've written more product copy during my career than I can probably fathom. From creating simple, on-the-fly descriptions in my years as a studio manager to now poring over elegant, compelling, and effective descriptions on behalf of clients as a freelance writer, it's a skill which is called upon again and again. With a particular flair for describing gift items--such as fresh flowers, chocolates, houseplants, gift baskets, spa breaks, experience days, wine tours, greeting cards, novelty items, gadgets, and personalized gifts--I've also written product descriptions for everything from designer wallpaper and jewelry to electrical components and heavy machinery. An extension of more traditional product description writing, I've further assisted clients within real estate to put together their property particulars, including writing pages of copy for glossy printed booklets designed to sell homes valued at millions of dollars.
Focused on press releases for individuals, businesses, and organizations in industries and fields ranging from automotive to zoology, a flair for succinctly delivering clients' news has become a mainstay in my career as a freelance writer. Each carefully tailored to achieve the desired results, my completed press releases are now regularly picked up by leading websites, publishers, news outlets, and more from around the world.
Among my favorite ways of delivering content to users, prior to embracing the freelance lifestyle that I enjoy today, in my role as a marketing manager, I oversaw millions of opt-in promotional emails every month. Carefully tailored to suit painstakingly segmented lists, from onboarding emails, workflows, and re-engagement campaigns, to regular, often much-anticipated offers and other marketing messages, I remain immensely passionate about email marketing and associated strategies. I'm similarly passionate about identifying emerging trends in digital culture, online consumer behavior, and data analytics.
From old-school 468x60 banner ads to mastheads and site-wide takeovers on some of the world's biggest websites, I've worked with small businesses and multinational conglomerates alike to create and publish all manner of 'banner' type advertisements over the years. From a simple call-to-action to video-based campaigns relying on entire design studios to create, this incredibly diverse way of delivering a message has continuously factored into much of what I've done, professionally, since day one.
From sub-300-character ad texts to long-form direct response advertorial pieces, I've created advertisement copy for platforms ranging from search engines and social media to local newspapers, 20-foot billboards, and national and international publications alike, both online and in print. Also handling other forms of advertising for clients--including scripts for YouTube, Spotify, television, and traditional radio advertisements--I revel in creating sales-focused copy and content that's carefully designed to elicit a particular response.
Working with both print and online publishers, I've written articles for a wide variety of outlets. From being a regular contributor to publications in areas in which I specialize to working closely with clients on commission pieces and sponsored content, I've also ghostwritten articles for various individuals. To date, ghostwriting clients have ranged from chief executives to recognizable faces from the world of entertainment, plus others in the public eye. Covering topics ranging from the automotive, music, and vaping industries, to men's health, natural history, gardening, floristry, pets, food and drink, travel, technology, interior design, and more, my articles have subsequently been enthusiastically received around the world.
Since publishing my first web page as a high school student in the late '90s, in the twenty-or-so years since, I've gone on to work with leading online publishers, national and international retailers, celebrated marketing agencies, and more, to plan, write, and publish a wealth of online content. Also a talented website designer, despite now focusing on writing, during my career, I've designed and built countless cutting-edge e-commerce websites, brand portals, online magazines, portfolios, minisites, landing pages, sales funnels, and more. These, to date, have been completed for well-known brands and famous retailers, and much smaller, one-man and mom-and-pop local businesses, professional individuals, charities, and other organizations alike. Forever passionate about UX, UI, online consumer behavior, and data analytics, I continue to maintain a number of websites, both for clients and, in my free time, tied to projects of my own.
Something of an amalgamation of email copy, blog posts, and articles, newsletter content combines three of my favorite areas of writing. In addition to overseeing online newsletters for a variety of clients, I've also worked with local businesses and other organizations to write, print, and distribute physical newsletters within their immediate vicinities. Whether online or more literally, I'm always excited to work on a newsletter project, particularly where there's a charitable or community focus involved.