Francesca specializes in writing research articles, white papers, blogs, sales copy, direct marketing pieces, and SEO-friendly copy. She is a skilled user of all Adobe products including InDesign, Illustrator, and Photoshop, and is a pro with most document sharing platforms and cloud-based software.
Francesca is an avid gardener and loves architecture, design, food, and cooking. She lives in Austin, Texas with her British husband, their adorable toddler, and a small menagerie of pets.
Francesca followed her first loves, reading & writing, earning her bachelor's degree with a heavy emphasis on English composition and classic literature.
Prior to bucking down and earning her bachelor's, she attended art school in Mexico, where she became fluent in Salsa dancing and Spanish.
Her ongoing interest and passion for the intersection between nature and the built environment led Francesca to earn a degree in Landscape Architecture at one of the top-ranked programs in the nation.
While at Ball State, Francesca was the recipient of multiple fellowships and received several awards for her research, design, and writing work.
Her dedication to sustainable design and development has marked her career ever since.
Francesca's background in landscape architecture and agriculture makes her an expert at all things garden-related.
She's ghostwritten content for everyone from giants in the landscape industry to small local nurseries. For how-to garden guides and plant-related content, she writes with clarity and authority.
Growing up with healthcare professional parents, Francesca read medical journals as a child. She also attended several years of nursing school before shifting her focus.
Her vocabulary and understanding of medical terminology is comprehensive, and her enthusiasm for medical practice comes through in her medically-related work.
Francesca has a lifelong interest in technology, and is always eager to learn about emerging trends in high tech.
Her clients in the tech fields appreciate her ability to break down complex information into digestible bites that readers enjoy consuming.
Francesca understands voice and tone and works to craft content that speaks to target audiences in exactly the right way.
Her blog writing is versatile and can be clinical and precise or casual and conversational.