Feature writing, website copywriting, blogs and SEO writing, social media copy, e-mail campaigns, and copy for print marketing.
Robin's specialty topic areas include travel, food, arts, culture, dance, home design, style, wellness, women's issues, women-owned businesses, small businesses, and entrepreneurship. She also specializes in brand voice development.
In her off time, Robin enjoys yoga, cooking, reading, and spending time with her pets. An avid traveler, her goal is to fill a passport in a single year.
As a double-major undergraduate at the University of Rhode Island, Robin indulged her love of literature and her passion for history and lost cultures (GPA: 3.88). She completed her master's degree in English, with a concentration in creative writing. Her master's thesis was a cycle of one-act plays. (GPA: 4.0.)
The former Managing Editor of Digital and Social Media and Senior Copywriter for the Annie Selke Companies, an umbrella company for four home decor brands, Robin has in-depth knowledge of the interior design and decor industry. She has crafted copy for brand books, look books, catalogs, websites, blogs, e-commerce campaigns, event invitations, and more. She is comfortable speaking to both business and consumer audiences.
Local foods have long been a personal passion of Robin's, and she has parlayed this interest into working with agricultural organizations. She has worked as a brochure writer, website writer, blogger, social media content creator, and social media instructor for several agricultural organizations and farms.
The daughter of a chef, Robin is also an avid cookbook editor and has developed both personal and professional expertise with food. She has used her skills to write for editorial, websites, blogs, e-mail campaigns, social media, and more.
As a freelance travel journalist, Robin covers both major destinations and under-the-radar towns. She specializes in the Northeast US, and also travels to Spain annually. She has also worked with DMOs and CDCs to promote their destinations.
Robin enjoys finding ways to highlight the distinctiveness of a real estate clientâ€”digging deeper than "we have great customer service" into what really makes the client's services different. She has written a wide variety of website copy and blogs for real estate clients.
Robin has a deep appreciation for the natural world, and has crafted garden content for landscape companies and home design blogs.
Robin has worked on-staff and freelance in an editorial capacity, including as a developmental editor, copyeditor, proofreader, and project editor on more than 350 fiction and nonfiction books, for both major houses and niche publishers. She also writes book reviews on a variety of books.
I've worked with a variety of small and medium-size apparel and accessories brands to tell their unique brand story and encourage customer loyalty through tips-based and aspirational content.
Robin has written on a range of office topics, including burnout, office design, and remote work. She has crafted articles, case studies, and blog posts.
In the entertainment industry, Robin has created e-mail newsletters and editorial pieces for a variety of clients, including a booking agent for children's theater.
As a part-time yoga instructor and former dancer and gymnast, Robin believes that fitness is a key to a healthy life. She brings a knowledge of human anatomy modifying activities to match differing ability levels to her work.
Robin has created website copy and e-mail campaigns for health and wellness businesses, as well as health-related feature content for newspapers and magazines.
Robin enjoys writing on issues that pertain to women and elevate women's causes. Most of her work in this topic area has consisted of feature writing.
Robin has served on-staff as a communications professional in the prep-school environment, as well as a marketer for higher-education professionals. She has worked on a range of academic marketing, from brochures and press releases to annual fund campaigns, website copy, and admissions collateral. She has expert-level knowledge of content creation and project management for alumni magazines.
Robin's marketing expertise encompasses content strategy and copywriting for websites, blogs, social media, e-mail, and print (including ads, brochures, brand books, and more). She has worked for clients in a wide range of industries, including real estate, home design, travel and destination marketing organizations, women's accessories, wellness venues, and nonprofits.
Robin has worked as the Managing Editor of Digital and Social Media for a mid-size brand, and is knowledgeable about best practices for a variety of the most popular social media channels. She writes social media copy that engages, entertains, and educates.
Robin excels at distilling the essence of a product into a compelling e-commerce or catalog product description. She also writes product label copy.
Robin has been blogging for more than ten years, and enjoys the challenge of writing search engine-optimized copy that's as compelling to read as it is easy to find in organic search. She has been commissioned to write on a wide range of posts.
Email copy is one of Robin's favorite writing projects, for its ability to succinctly communicate with and capture the audience's attention. She has worked on a variety of e-commerce, onboarding, abandoned-cart, and retargeting campaigns, as well as email newsletters.
Robin is the published author of a number of articles for magazines, newspapers, and websites. She also writes sponsored content for businesses and brands.
Thanks to her background in journalism, Robin understands how to develop a hook that will make the media take notice. She has written press releases for a wide range of clients in varied industries.
Website copy is one of Robin's most-requested projects. She specializes in creating content that's compelling and informative without hard-selling the product or service.
Robin has written newsletter content in several different industries, including entertainment, agriculture, and home decor. She writes for both print and digital newsletters.
Robin is a published non-fiction book author. She has also worked as a developmental editor and book doctor, and a book coach for aspiring authors who are not professional writers, but who are experts in their field.
Print marketing is still an effective tool, and brochures are a popular and economical way to promote a business. As a brochure writer, Robin specializes in capturing the essence of a product, company, or service in a succinct, memorable way.
Robin has written radio spots primarily for nonprofit radio, such as NPR and its affiliates, where the rules on what can and can't be said are much stricter. She enjoys the challenge of highlighting the client's accomplishments and offerings within these tight parameters.
Writing for print ads allow Robin to indulge in one of her favorite techniques: writing "to space," and distilling complex concepts into short, impactful copy.
When writing for catalogs, Robin specializes in creating compelling copy that evokes an emotional response in the reader.