Agriculture, Food Service, Golf, Travel, Scripting
Wood working, travel, photography, golf
The Tiled Kilt was a new startup pub chain in 2005. They needed branding, copywriting, and corporate and training video scripting and production. Having written six screenplays, two of which had been optioned, the video projects were a perfect match for Michael. Not only was he able to build a huge library of training videos for the chain, he produced a semi-monthly print and digital magazine called Celtic Chronicles as a communication link between TK corporate and the 5000-plus franchisees, and their employees.
Golf Magazine was in a steep growth curve looking to catch its competitor Golf Digest. Michael was contacted by Times Mirror about the concept of adding regional editorial editions to the monthly magazine. Michael took it on and devleoped the regional editorial brand. He provided all of the editorial as well as the layout and pre-press. The project was a huge success, with the "Resorts and Real Estate" section of the magazine delivering content to five regions. Ad revenues of about $2 million were added in the first year,
Wick Newspapers in Western Colorado was missing a huge share of the market. They did not cover agriculture at all in a market where that segment is the primary industry. The task was to cover the industry as a service to it and to the general public which needed to understand how important the business is and how it functions. The result is a well-received weekly page on agriculture for Montrose and Delta Counties.
Lot's a people want to write a book. In nine out of ten cases it will never happen. If they do start the they will never finish. The reasons are many. The fact is that books are hard to produce. Michael's first book was a write-for-pay about an air racing pilot. He produced 260 page manuscript from a box of memorabilia. "I still have that manuscript. The buyer, loved what I did, but never sold it or published it," He says. Since then he has written a number of ghost books and two of his own. He wrote about a holistic care for arthritis victims, a book about the last years of an Alzheimer patient life. This author wrote "Don't Retire" in 2000 and recently published Golf Shorts, a collection of golf short stories.