Baby boomer marketing; religion/Catholicism/health-care
The arts--literature and film in particular
Joop studied English literature, with a particular focus on Shakespeare.
Joop has been a writer in the non-profit realm for many years, specifically in the areas of international humanitarian work; religion; and health care
For the past decade Joop has written extensively in the realm of baby boomer marketing, compiling research on behalf of a European publisher of 50-plus magazines.
For the past five years, Joop has done extensive writing on behalf of CEO of health-care network that serves the poorest immigrant and ethnic communities.
Joop has written numerous articles/opinion pieces for the signature of CEO of Medicaid health-care network.
Topics have included calls to action addressed to health-care entities in New York State and tributes to primary care physicians in New York City
Joop has written numerous speeches forCEO of health-care network serving Medicaid patients in New York City.
Speeches were mainly addressed to staff at general assemblies.