Blogging, web content, social media, print copy and commercial scripts.
Tracey is especially interested in writing blog and website content for clients who require an approachable voice and style.
Tracey has written for the gaming and recreation industry for several years for clients like West Penn Billiards and Zone 28. Content has primarily focused on blog pieces, landing pages, emails and search ads for campaigns aimed at driving product purchases and booking group events.
Tracey's higher education projects have a broad scope and extend to multiple institutions. From press releases for universities like Wittenberg University, to extensive search ad copy for Slippery Rock University and social management for Dixon University Center, digital copy for higher ed has been a constant for this writer.
Another near-constant, home living and home improvement have been major focuses for Tracey's writing, as her clients serve related industries. From a local plumber's blog to chimney repair and a paint/furniture company, countless articles have been written to serve DIYers.
Blogging has become a large portion of Tracey's written work over several years, and especially recently. She currently writes posts for small-to-medium businesses which address common questions, strategies for doing projects and similar. These posts are largely conversational to remain engaging, but highly researched to ensure that advice is sound.
Tracey has written webpage copy that extends from single page copy to full website copy. This has included the likes of marketing agency website copy, several pages for a summertime event site, full website copy for a window manufacturer and a homepage copy for a CBD dispensary, among others. Combining subject matter expertise with an approachable voice, Tracey creates engaging content experiences.