Finance, Digital Marketing, Small Business, Health/Fitness, Book Reviews and Summaries
Personal finance and business finance
Literature (fiction and nonfiction)
Cooking and nutrition
Sports and fitness
+ Completed a double major in English and Anthropology
+ Graduated with departmental honors from the English Department
+ Study abroad at Lund University in Sweden from January through June, 2011
+ Wrote a senior thesis titled, Awakening from the Myth of Progress in the Modern City: The Deconstruction of Industrial Dreamscapes in Walter Benjamin’s Passagenwerk”
Rachael has extensive training and professional experience in the personal finance and investment space. She has written educational articles and eBooks about debt management, wealth management, and budgeting. She has written stock analysis, investment advice, and business news. She is passionate about delivering the information that people of all income levels need to make smart financial decisions. Financial health is the foundation of a healthy, happy life and everyone deserves to know how to make their money work for them.
Rachael specializes in educational B2B content including expert advice on digital marketing, financial management & planning, and HR & recruiting. Most of her experience with these topics are geared toward businesses in the hospitality industry and the banking & financial services industry. She has also written extensively for small businesses and startups across multiple industries. She is passionate about helping people build businesses that thrive because strong small businesses help revitalize and build strong local communities.
As an avid runner, dancer, and soccer player, Rachael enjoys sharing her passion for physical activity with a broader audience. She has written eBooks, articles, buying guides, and educational blogs on a variety of fitness-related topics including workout routines for achieving various health goals, choosing the proper athletic wear and equipment, and training plans for different fitness levels.
Rachael has covered business news, market trends, and economic policy for a variety of audiences including investors and a general audience. She is an adept and versatile reporter with strong interviewing, research, and analytic skills who specializes in finding and reporting on the most relevant news in the business and economic space.
Rachael is an expert at crafting flawless blog posts that perfectly match your brand's voice and target your marketing goals. She has written hundreds of blog posts for just about every industry.
Rachael has years of experience reaching, writing and editing great white papers that establish brands as thought leaders in their industry. Most of her whitepaper experience is in the digital marketing space but she has also written whitepapers about budgeting, forecasting, and other business topics.