Shannon specializes in writing blogs, email sequences, and website content. She is skilled in providing well-researched and SEO-friendly copy. Having designed and conducted scientific research as a psychologist, she is familiar with reading and interpreting scientific studies and making it easy for readers to understand the results.
Shannon enjoys reading and writing fiction, playing with her senior dog, and being a mom. Thanks to her child, she can build with Lego and survive in the world of Minecraft.
Shannon obtained a Ph.D. in clinical psychology with an emphasis on health, behavior change, and neuropsychology. During her studies, her master's thesis and doctoral thesis research focused on exploring attitudes and beliefs regarding changing health behaviors.
She completed a one-year internship at John D. Dingell VA Medical Center in Detroit, Michigan, where she provided neuropsychological assessment, individual therapy, and group therapy for veterans.
Shannon provided neuropsychological evaluations in inpatient mental health hospitals and medical hospitals. She also provided outpatient neuropsychological evaluations. She also supervised graduate students.
As a licensed clinical psychologist, Shannon is well-versed in mental health and health issues. She specialized in mental health, health psychology, neuropsychology, and geropsychology as a psychologist. She uses her experiences and training in psychology to write on health, mental health, and wellness topics that speak to the everyday person. Having conducted research on how people change health behaviors, she is also knowledgeable on wellness, behavior change, and fitness topics. She has also ghostwritten on a variety of health topics including dentistry, eye health, and CBD and medical marijuana.
Shannon uses her background as a therapist to help write content that speaks to people who want help addressing problems or barriers in their lives.
Shannon has written numerous blog posts for a variety of websites, including both bylined posts and ghostwritten content. She is skilled at adapting her posts to fit the voice and style of a client's website. She uses headings and lists as needed to ensure articles are easy to read. She is able to naturally incorporate keywords as desired by clients and includes internal and external links as possible to help with SEO.
Shannon works with clients to ensure the website copy is easy for clients to read and find the information they need. When creating website copy, Shannon likes to have a clear sense from her client on the overall purpose of the website copy—informational, selling a product, selling a course—which helps when writing a clear, effective call-to-action.