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Carl W
Writer #34593
Westerville, OH
Joined 1/3/2020
3 Star Rating
90 Projects
0 Endorsements
0 Elite Skills
Carl has a proven track record of success in both creative and integrated campaign plan development. His understanding of concept/copy and strategy gives him a unique ability to create content that is engaging and on-target in terms of meeting communication objectives. He has worked in both corporate and agency positions in a variety of categories including consumer durable goods, financial and professional services, retail and business to business. His portfolio contains work in blogs, email, web content, broadcast and print advertising.
Blog Post
Catalog
Finance
Other
Consumer Goods

Specialties

Carl's specialty is creating compelling, on-target content for any online or traditional marketing campaign.

Interests

Carl has a strong interest in consumer behavior specifically as it relates to media usage and purchase decisions.

Education

Bowling Green State University

Carl led a student team in the American Advertising Federation national competition. His team won the Midwest regional and earned a trip to Washington DC to present their campaign to the AAF board and corporate sponsor.

Consumer Goods

50 Projects Completed

Carl has developed successful advertising programs for consumer goods and services serving in corporate and agency positions as well as the owner of a marketing services company. His work includes content creation for online, broadcast, print, consumer promotion and direct mail campaigns.

Finance

25 Projects Completed

Carl worked in marketing communications for a large financial services organization. Responsibilities included developing print creative and web content to help the organization's largest practice increase their business in several Midwest markets.

Other

5 Projects Completed

Carl was a founding member of a SaaS product serving the healthcare industry. The start-up pioneered the concept of creating a software platform that would allow individuals to maintain and control their healthcare records.

Catalog

10 Projects Completed

Retail furniture stores suffer from a lack of differentiation. Carl developed a branding campaign for a high volume retailer to give them a unique position in their marketing area.

Blog Post

0 Projects Completed

Carl created blog content for an agency that promoted the agency and specific products for agency clients.

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