Carl's specialty is creating compelling, on-target content for any online or traditional marketing campaign.
Carl has a strong interest in consumer behavior specifically as it relates to media usage and purchase decisions.
Carl led a student team in the American Advertising Federation national competition. His team won the Midwest regional and earned a trip to Washington DC to present their campaign to the AAF board and corporate sponsor.
Carl worked in marketing communications for a large financial services organization. Responsibilities included developing print creative and web content to help the organization's largest practice increase their business in several Midwest markets.
Carl was a founding member of a SaaS product serving the healthcare industry. The start-up pioneered the concept of creating a software platform that would allow individuals to maintain and control their healthcare records.
Retail furniture stores suffer from a lack of differentiation. Carl developed a branding campaign for a high volume retailer to give them a unique position in their marketing area.
Carl created blog content for an agency that promoted the agency and specific products for agency clients.