Carl's specialty is creating compelling, on-target content for any online or traditional marketing campaign.
Carl has a strong interest in consumer behavior specifically as it relates to media usage and purchase decisions.
Carl led a student team in the American Advertising Federation national competition. His team won the Midwest regional and earned a trip to Washington DC to present their campaign to the AAF board and corporate sponsor.
Carl has developed successful advertising programs for consumer goods and services serving in corporate and agency positions as well as the owner of a marketing services company. His work includes content creation for online, broadcast, print, consumer promotion and direct mail campaigns.
Carl worked in marketing communications for a large financial services organization. Responsibilities included developing print creative and web content to help the organization's largest practice increase their business in several Midwest markets.
Carl was a founding member of a SaaS product serving the healthcare industry. The start-up pioneered the concept of creating a software platform that would allow individuals to maintain and control their healthcare records.
Retail furniture stores suffer from a lack of differentiation. Carl developed a branding campaign for a high volume retailer to give them a unique position in their marketing area.
Carl created blog content for an agency that promoted the agency and specific products for agency clients.