Keith specializes in writing lead generation marketing copy and content for small businesses. He writes emails, website copy, landing pages, articles, press releases, white papers, case studies blog posts, video scripts and more.
Keith S. is an avid sports lover. He loves to watch sports on television, especially on the weekends. He loves all the professional sports, including major league baseball, the NFL, and NBA. He also likes college football and basketball. He also likes to read and is an avid news junkie.
Keith S. received a a B.A. in Radio & Television Broadcasting from Butler University in 1986 with a concentrated area in advertising. He was also the assistant music director for the campus radio station, and he hosted radio programs playing jazz and adult contemporary music.
Keith has written a white paper for a collaborations service provider. This company provided an online training platform. The white paper discussed the advantages of converting an on-site training program to an online training format.
He's also written web copy for a cleaning service. He wrote a service page describing the luxury cleaning services this company provides.
Keith wrote an article on sports for a content agency. The article focused on where then Indianapolis Colts quarterback Peyton Manning would go the next season. During the 2011 season, Manning was out do to a neck injury. The colts had a dismal season without Manning. Their record was the worst in the league and if it stayed that way they would have the first pick in the draft the next season.
Stanford's Andre Luck is who most experts felt was the best quarterback coming out of college.
The Colts had to choose whether to keep Manning, or let him go, draft Luck and revamp the team.
Keith has written some articles on marketing for an online publisher. These were guest posts.
Topics included how to repurpose case studies, creating white papers that generate leads, implementing a success lead nurturing campaign, promoting a white paper using direct mail, and creating effective email marketing promotions to increase webinar attendance.
Keith has written email copy for a software company promoting an e-book. The e-book invited marketers to learn about advanced video SEO techniques.
He's also written an email for a refrigerator manufacturer. This company wanted to offer a 20% discount on their new refrigerator unit for restaurants. All they had to do was come and visit their booth at an upcoming tradeshow.
Keith S.has written a direct mail letter for a company that sells software to HR companies. The letter he wrote specifically promoted an HR software program. The letter was designed to get prospects to sign up for a free demo.
He's also written a sales letter for an upstart cleaning service. This letter was very successful in getting their cleaning service off the ground. It helped them book plenty of work.
Keith has written a video script for a company that sells digital postage meters. This video script describes the benefits small business owners will experience by having a digital postage meter right in their office.
He's also written a video script for a company promoting a white paper on how to improve banking services.