Standard operating procedures
Knowledge base documentation
Customer advocacy pieces
Nonfiction books of all lengths
Fiction novels and short stories
Copywriting and advertising
Data and SEO applications
Cooking for special diets
Gamification and game-play theory
During her time as an undergraduate, Lisa participated in the Sigma Tau Delta English Honors Society, serving as Vice President. She was also a certified tutor at the university writing center, a reporter for the college newspaper, and an editor for two college publications. She graduated Magna Cum Laude, made the National Dean's List in 2005, and was on the university's dean's list from 2005-2008.
During her time as a graduate student, Lisa worked as a researcher for a gender and racial identity fellowship. She was also a co-editor for the CSUS San Joaquin Valley Journal, a teacher's assistant for a gender and sexuality in literature undergraduate course, and a panel speaker at the 2011 Shakespeare Symposium. She participated in the Center for Excellence in Graduate Education (CEGE) research contest, and she won 1st place. To finish her studies, she produced a 175-page master’s thesis that analyzed issues of gender, discourse, spatiality, and identity within four different translations of the medieval romance, 'Tristan and Iseult.' Finally, she received the highest scores possible on two comprehensive literature exit exams, and she graduated with distinction.
Lisa has written copy in the education industry for many clients, including those promoting educational products and services. She has also produced and edited training manuals, teaching guides, modules, education presentations, nonfiction books, and supplemental topic information documents.
On the marketing side, Lisa enjoys writing content that helps users understand the immediate and long-term benefits they will receive from an educational product or service. On the technical writing side, Lisa wants to make sure that she always presents the most up-to-date information as possible, which is why she loves conducting research and interviewing subject matter experts for every project.
In this self-help book, Lisa provides a carefully detailed roadmap to guide people through the ups and downs of changing careers. She addresses key considerations, such as taking stock of life situations and obligations before the change, making realistic plans for how to get additional training, and finally ways to overcome fears and take the leap into changing careers.
Lisa has written a wide range of marketing copy, including consumer product copy, as this example shows. She enjoys doing market research to figure out customer pain points for each product or service. That research lets her craft authentic copy that resonates with consumers on an emotional level. Lisa knows that when marketing copy triggers that emotional response, customer buy-in an engagement goes through the roof.
Lisa has created blog posts for clients and for her own websites. The connected sample was written in response to a trending social media challenge in which the client relayed their experiences performing the plank challenge. Lisa interviewed the client and produced an engaging narrative that told the client’s story about how completing the challenge gave them positive results that motivated them to try other exercise challenges.
Lisa enjoys creating blog posts, because they offer such a great way to communicate with customers at all levels. She can produce blogs similar to the example, which are often heartfelt and used for building customer trust and loyalty. Lisa can also produce blogs that educate customers, entice customers to engage with the company, or ones that motivate customers to follow through to the next stage of the sales funnel.
Lisa has also been hired to create thought leadership blogs for different companies. These types of blogs often require more research, but Lisa knows that when used effectively, these blogs can create a fascinating story that showcases a company’s values, their position in the industry, and what makes them an ideal partner.
With a background in journalism, Lisa has enjoyed producing a wide range of articles for clients and companies. Many of her articles have been customer advocacy pieces, such as this example warning readers about the unexpected expenses involved in funeral planning. Lisa has also created interview-based articles, which work well for showcasing the skills and experience of members within an organization.
Other article types that Lisa has written include product descriptions, product comparisons, reviews of books and television shows, trend discussions, how-to articles, travel pieces, and general information articles. Lisa is comfortable writing in a neutral tone, but can also match the tone, voice, and style of practically any company.
Lisa has produced e-books of all sizes, both nonfiction and fiction. For companies, she has often been tasked with creating e-books used as free gifts to help move customers down the sales funnel. These e-books include valuable information customers want followed by a CTA that encourages customers to contact the business and take the desired action.
Other types of e-books Lisa has written include how-to style books, tutoring guides, FAQs, use cases, partner success stories, and works of fiction. For fiction pieces, Lisa has the most experience with fantasy and supernatural genres.