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Todd specializes in writing blogs, website copy, research articles, and copywriting. He is trained as an investment analyst and has several years of experience as a digital marketer and software developer.
Todd is a lifelong learner of all things finance, technology, and digital marketing. He is also naturally, very curious and loves cars, particularly old BMWs and Porsches.  However, his passion is his family
Todd was financially independent at the time and took classes that interested him until he found something he wanted to pursue further. At the time, he thought it was medicine.
Todd was accepted into the biological sciences program at UC Irvine but the pull of economics and finance proved to be too strong to resist. He earned a bachelor’s degree in environmental design and analysis that consisted of core courses in economics and land use planning.
Todd has been doing digital marketing for far longer than he has been writing about it and has built a successful business applying what he writes about. The topics he has written about include local search, search engine optimization, social media marketing, email marketing, and video marketing. He enjoys writing about digital marketing in a manner that the layperson can understand and apply.
Sample Titles:
10 Reasons Every Local Business Should Blog
How To Create Financial Content That Google Will Love
How To Optimize Voice Search for Local Business
Why Your Business Needs a Website in 2019
How To Build A Sales Funnel for your Local Business (ebook)
Todd has written several personal finance articles for web publishers over the years. His work focuses on investing, credit, investment management, and fintech. Having learned many personal finance lessons firsthand, Todd is passionate about sharing his experiences and lessons learned with others.
Sample Titles:
Digital Platforms in the Asset Management Industry
What are the different types of crowdfunding?
What can science teach us about creating wealth?
Why invest in real estate?
Z** C******* G**** Guide To Small Business Funding Sources (ebook)
Most of what Todd has written over the years have been blog posts, including both short-form and long-form content. While many of his posts are over 1,000 words, he is very comfortable writing long-form content containing 3,000+ words. In fact, Todd prefers long-form content over short-form because it enables a subject to be explored in greater detail.
Several additional benefits that Todd has realized over the years of writing long-form content is that:
- Readers are generally more likely to link to and refer long-form content
- It ranks for more keywords and key-phrases
- It tends to rank higher than short-form content
- It tends to give you more "bang-for-your-buck" in terms of traffic and SEO.
While most of Todd's work has consisted of blog posts, he has also written:
- Website copy
- Sales copy or copywriting
- Articles
- Whitepapers, and
- Ebooks
In addition to being a writer and digital marketer, Todd has been creating websites professionally for over 15 years now. As a result, not only has he created a great deal of copy for his clients, he understands firsthand, how technology and content interact for optimal results.
At first, Todd's content focused on providing information about the client's business, products, or services. As his writing skills improved, he broadened his scope to focus on including content intended to drive the reader to action. What type of action depended upon the client's goals for the reader.
The design, layout, and content can be utilized in different ways on a single page to drive a user to action, depending upon where they were on a page. For example, the body of the page educates the reader about the client's product or service while the header contains a call to action to subscribe to a newsletter. Meanwhile, the bottom of the same page contains a call to action to book an appointment or make a purchase.
If not done carefully, a page can end up cluttered, confusing the reader. However, if done correctly, the result is a page that addresses the user's question before they know what to ask and creates a desire for whatever is being sold.
Most often, the process of converting a prospect to a client takes place over several pages and only happens with extensive testing. The end result is an effective sales funnel.
Todd has researched and written three ebooks.
His first ebook was about merchant cash advance accounts for small businesses. It was 32 pages long and designed as a lead-generation tool for the client. It has been updated several times and a webinar based on the ebook is currently in development.
Todd's second ebook was about investing in real estate online for a client in the real estate crowdfunding space. The completed ebook was over 10,000 words long.
Todd's third ebook is about sales funnels for small businesses and is 27 pages long. When completed, it is expected to be over 150 pages long.
