High Tech
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Media/AI/Machine Learning
Startup/Conquest Tonality
Go-To-Market Content Strategy
Consumer Packaged Goods
Poetry & Cultural Resonance
Business Plans
Tech, AI, Machine Learning, Politics, Philosophy, Ethics & Morality, Free Will, New York Yankees, Travel, Digital Nomads & Remote Work, Film, Media, Internet, Television, Dog Training/Care, Game Theory, Management Consulting.
Currently, Mikael leads U.S. Business Development for a European programmatic marketing company. He leads the drafting of sales copy; some of which has exceeded 15% response rates and 70% open rates. Mikael also drafts blog posts in an effort to establish his company and himself as Subject Matter Experts. One of Mikael's posts was published on martechseries.com and many of his posts are published on the company's blog. This content is very technical, specific, and prone to change.
Mikael has a firm understanding of business concepts and their roles in sophisticated game theory environments. He believes understanding buyer personas is the first step to strategic content. Thus, one must aspire to understand all aspects of strategic decision making; this enhances one's understanding of the buyer persona. From time to time Mikael will flex this muscle by writing about what might really be behind a shocking business decision.
Mikael was a co-founder of BrainGo!, which was a CPG startup under the umbrella of CPS Health, LLC. As VP of Marketing & Sales he directed the creation of copy and content for radio and digital advertisements. He also led the company's crowdfunding campaign on Indiegogo, which involved video, written copy, CTAs, etc.
Mikael garnered extensive experience in the generation of banner ads during his time as a business development manager for a marketing technology company. In an effort to use their own technology to bolster growth, Mikael led the ideation and project management of banner advertisement creation.
Currently, Mikael leads U.S. Business Development for a European programmatic marketing company. He leads the drafting of sales copy; some of which has exceeded 15% response rates and 70% open rates. Mikael also drafts blog posts in an effort to establish his company and himself as Subject Matter Experts. One of Mikael's posts was published on martechseries.com and many of his posts are published on the company's blog. This content is very technical, specific, and prone to change.
Currently, Mikael leads U.S. Business Development for a European programmatic marketing company. He leads the drafting of sales copy; some of which has exceeded 15% response rates and 70% open rates. Mikael also drafts blog posts in an effort to establish his company and himself as Subject Matter Experts. One of Mikael's posts was published on martechseries.com and many of his posts are published on the company's blog. This content is very technical, specific, and prone to change.
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