Errica S
Writer #32340
Joined 6/4/2019
5 Star Rating
100% Success
487 Projects
0 Endorsements
0 Elite Skills
As a web content writer, Errica specializes in SEO optimization, product marketing, press releases and educational materials for consumers. High levels of research are necessary to provide accurate and up-to-date information on the ever-changing CBD industry.

Errica established and maintains a blog as a freelancer for a small Tampa-based salon. Keyword research and site optimization has allowed the salon's website to experience an increase in google ranking and organic traffic. The tone of the blog can be described as engaging and informational.
Relationships
CBD Products
Email Copy
Beauty
Blog Post
CBD/Cannabis
Product Description
Health
Press Release

Specialties

Due to her extensive research and background, Errica's specialties include CBD and the natural health market, including chiropractic care and massage therapy, as well as the beauty industry and press releases.

Interests

Natural Health
Beauty
Music Industry
Pop Culture
Product Marketing

Education

University of South Florida

Errica studied at the University of South Florida, earning a BA in English: Professional Writing and Technology. This field stressed the crossover between the written word and technology as it applies to marketing and design. The track involved courses in digital design, technical writing, creative writing and more. She also gained a minor in Theatre which gave her a creative eye and a deeper insight into rhetoric.

CBD Products

100 Projects Completed

As a full-time writer for a CBD company, Errica is extremely aware of the accepted language, legality, benefits and uses of various CBD products. She knows the direct to consumer side of this industry as well as the wholesale and B2B requirements.

Health

30 Projects Completed

Errica currently works with a CBD company and focuses on natural health and tips that may boost sleep patterns, reduce pain and ease stress and anxiety. Not only does this industry involve in-depth research, but it also involves aligning her tone and ideas with the company that she is working for. In freelance projects, she has focused on physical therapy and its benefit on overall health. Her knowledge of the health industry - the natural health industry in particular - gives her the well-rounded background to write on any health topic.

CBD/Cannabis

25 Projects Completed

From her experience as a full-time CBD writer, Errica is familiar with the benefits associated with CBD, especially for lifestyle blogs.

Beauty

13 Projects Completed

Errica works as a freelance blogger for a local salon. Her work involves covering most topics related to hair with a heavy focus on natural hair - a growing market. Her blogs are research-based but also include hands-on experience from working with the salon owner. Keyword research and tracking has allowed for substantial growth in the website's organic traffic since her work on the blog began.

Relationships

0 Projects Completed

During college, Errica worked as a contributing author for Her Campus - USF. This platform allows for freedom of expression with a range of topics mainly geared toward young women. She chose to focus at times on relationships and the millennial dating scene. These articles maintained a place in the most read articles for a weeks at a time, engaging both her editors and audience.

Blog Post

188 Projects Completed

Errica has created blog posts for Her Campus-USF, salons, chiropractic offices and CBD companies. Listicles, "how to" guides, informational posts and more are well within her range for blog posts. The range of topics and audiences has allowed her to form an adaptable voice for her target market.

Email Copy

102 Projects Completed

Errica writes engaging email campaigns for an e-commerce business. These emails not only focus on promoting products related to the season, but also drive traffic towards relevant blog posts for consumer education. Her subject lines and preview texts invite the recipient to open, leading to higher open rates on her emails. She collaborates with graphic designers to put out emails with boosted click through rates which have grown since she started working with the department.

Product Description

25 Projects Completed

Errica's background in E-commerce gives her an advantage in regard to product descriptions - both long and short. She writes informative content to highlight the benefits of a product without being too "sales-y." She has written for both serious products, fun products, pet products and more, giving her the range to describe numerous products in different industries.

Press Release

4 Projects Completed

Errica did an internship with a small music company in Tampa, Florida. She worked with artists: building out their websites, formulating press materials, drafting press emails and writing press releases for upcoming events. She wrote and updated the press releases for all the artists under the label, thus giving her a firm grasp on the layout. Her final editing process of press releases ensures there are no grammatical errors or discrepancies before it sends. She has also completed freelance releases outlining holiday events with multiple highlights.

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