Due to her extensive research and background, Errica's specialties include CBD and the natural health market, the beauty industry and press releases.
Errica studied at the University of South Florida, earning a BA in English: Professional Writing and Technology. This field stressed the crossover between the written word and technology as it applies to marketing and design. The track involved courses in digital design, technical writing, creative writing and more. She also gained a minor in Theatre which gave her a creative eye and a deeper insight into rhetoric.
Errica currently works with a CBD company and focuses on natural health and tips that may boost sleep patterns, reduce pain and ease stress and anxiety. Not only does this industry involve in-depth research, but it also involves aligning her tone and ideas with the company that she is working for. In freelance projects, she has focused on physical therapy and its benefit on overall health. Her knowledge of the health industry - the natural health industry in particular - gives her the well-rounded background to write on any health topic.
Errica works as a freelance blogger for Salon Brazyl, a Tampa-based salon. Her work involves covering most topics related to hair with a heavy focus on natural hair - a growing market. Her blogs are research-based but also include hands-on experience from working with the salon owner. Keyword research and tracking has allowed for substantial growth in the website's organic traffic since her work on the blog began.
During college, Errica worked as a contributing author for Her Campus - USF. This platform allows for freedom of expression with a range of topics mainly geared toward young women. She chose to focus at times on relationships and the millennial dating scene. These articles maintained a place in the most read articles for a weeks at a time, engaging both her editors and audience.
Errica has created blog posts for Her Campus-USF, salons, and CBD companies. Listicles, "how to" guides, informational posts and more are well within her range for blog posts. The range of topics and audiences has allowed her to form an adaptable voice for her target market.
Errica writes engaging email campaigns for an e-commerce business. These emails not only focus on promoting products related to the season, but also drive traffic towards relevant blog posts for consumer education. Her subject lines and preview texts invite the recipient to open, leading to higher open rates on her emails. She collaborates with graphic designers to put out emails with boosted click through rates which have grown since she started working with the department.
Errica's background in E-commerce gives her an advantage in regard to product descriptions - both long and short. She writes informative content to highlight the benefits of a product without being too "sales-y." She has written for both serious products, fun products, pet products and more, giving her the range to describe numerous products in different industries.
Errica did an internship with a small music company in Tampa, Florida. She worked with artists: building out their websites, formulating press materials, drafting press emails and writing press releases for upcoming events. She wrote and updated the press releases for all the artists under the label, thus giving her a firm grasp on the layout.
During college, Errica collaborated with teammates to write and design a book of original poetry. She wrote the introduction for the piece as well as a section of poetry and corresponding illustration. The entire project was completed using Adobe Illustrator and Photoshop which gave her more exposure to those applications.