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Erin H
Writer #31958
McFarland, WI
Joined 5/30/2019
5 Star Rating
100% Success
0 Projects
0 Endorsements
0 Elite Skills
Senior copywriter and communications leader with professional experience in retail and consumer product marketing. Leadership in catalogue, product naming, web, packaging, and retail channels. Higher-education experience. Consummate communication skills, including content and article writing, newsletters, blog posts, and press releases. Technical acumen in search engine optimization (SEO). Worked for American Girl/Mattel Inc, On Wisconsin Magazine, BRAVA and Isthmus.
Banner Ad
Marketing
Kids/Family
Consumer Goods

Specialties

Content and article writing, newsletters, blog posts, copywriting, print brochures, digital and print advertising, ghostwriting, e-mails and press releases. Technical acumen in search engine optimization (SEO).

Interests

Health & wellness, women's issues, parenting / family, general-interest profiles, lifestyle articles, marketing writing, journalism, higher education

Education

University of Wisconsin

English Literature, Spanish Language & Literature

Consumer Goods

0 Projects Completed

Managed and mentored full-time freelance copywriter and close to 50 concurrent writing projects for catalogue and web channels at American Girl
• Maximized sales for American Girl products, books, and experiences by crafting strategy-driven copy.
• Ensured consistency by working with legal, product development, marketing, and brand to name all American Girl products.
• Strengthened marketing messages by providing feedback to staff and maintaining American Girl brand voice across tactics.

Kids/Family

0 Projects Completed

Wrote creative for American Girl, a premium toy and lifestyle brand that empowers girls. Wrote articles and blog posts for American Girl Magazine, the most popular magazine for girls in the U.S.

Marketing

0 Projects Completed

Wrote brand-right marketing copy in support of key initiatives and Direct and Retail channel tactics, including national print ads, book marketing, strategic campaign development, SKU copy, SKU naming, e-commerce tactics, and consumer catalogues.

Banner Ad

0 Projects Completed

Wrote creative for American Girl stores, promotions, and product sales. Concepted and developed copy for both B2B and consumer facing creative.

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