Content and article writing, newsletters, blog posts, copywriting, print brochures, digital and print advertising, ghostwriting, e-mails and press releases. Technical acumen in search engine optimization (SEO).
Health & wellness, women's issues, parenting / family, general-interest profiles, lifestyle articles, marketing writing, journalism, higher education
English Literature, Spanish Language & Literature
Managed and mentored full-time freelance copywriter and close to 50 concurrent writing projects for catalogue and web channels at American Girl
• Maximized sales for American Girl products, books, and experiences by crafting strategy-driven copy.
• Ensured consistency by working with legal, product development, marketing, and brand to name all American Girl products.
• Strengthened marketing messages by providing feedback to staff and maintaining American Girl brand voice across tactics.
Wrote creative for American Girl, a premium toy and lifestyle brand that empowers girls. Wrote articles and blog posts for American Girl Magazine, the most popular magazine for girls in the U.S.
Wrote brand-right marketing copy in support of key initiatives and Direct and Retail channel tactics, including national print ads, book marketing, strategic campaign development, SKU copy, SKU naming, e-commerce tactics, and consumer catalogues.
Wrote creative for American Girl stores, promotions, and product sales. Concepted and developed copy for both B2B and consumer facing creative.