Long-Form Blog Posts, Short-Form Blog Posts, News Articles, Research, Digital Marketing, Copywriting, Voice Usage.
Health and Fitness, Science, Politics, Culture, Marketing, Journalism, Fiction, Social Media.
Matt studied Journalism at NAU for a year before moving out of state.
Matt studied Journalism at Austin Community College for two years.
Matt has background experience working for a Digital Marketing company. There he wrote copy for websites, email campaigns, blogs, and advertisements. He also learned firsthand about SEO Best Practices. He learned all about Google, Facebook, and YouTube ads as well as sales funnels.
Matt has written about products such as Custom USB Drives, services such as Print Audits, and book reviews. Blog posts highlighting a product or service's benefits are his specialty. He has been known to mix conversational prose and copywriting techniques to produce easy-to-read ads with calls to action place throughout.
Matt runs a fitness blog in his spare time. It's a passion project and a way of staying apprised of market changes. He incorporates SEO and experiments with different techniques in order to enhance his professional writing.
Since Matt had training in Journalism, it follows that he is good a putting together blog posts that inform, educate, persuade, and entertain. He can use any voice to capture the essence of his client's needs. He uses his copywriting knowledge to accomplish specific goals like gather email addresses, get clicks, and sell products.