Renee specializes in innovation, business model innovation, management, entrepreneurship, startups and leadership. A particular specialty of hers is writing about research, especially putting academic research into an actionable business context. She has also had experience writing research reports that tell the story of primary quantitative or qualitative research findings.
Renee enjoys playing music, hiking, reading and playing with her beagle.
Renee worked as a reporter on the college newspaper, acted in several plays, and was Assistant Music Director of "Barbry and Willie," a musical by Billy Edd Wheeler. She also was Music Director of a production of Shakespeare's "Two Gentlemen of Verona" that involved researching period music, recruiting musicians and arranging the music for a small ensemble.
Renee worked as a copy editor for the Crimson White, the university newspaper. She spent two years as an editorial assistant (paid internship) for Antique Monthly and Horizon magazines. The independent study projects she created during her internship earned her a "Best Independent Study" award. She also sang in the choir and served as Music Director for a dinner theater presentation of "The Fantasticks."
While in graduate school, Renee was a teaching assistant for Expository Writing, Persuasive Writing and Informal Logic. Her thesis explored the art of conversation as a narrative convention in William Faulkner's "Absalom, Absalom!" She maintained a 4.0 grade average.
Renee's food articles have focused on ingredients, produce, cookbooks, cookbook authors, holiday cooking, the business of food and restaurant reviews.
Much of Renee's work was done for Innosight, the consulting firm co-founded by Clayton Christensen, author of "The Innovator's Dilemma" and creator of the "disruptive innovation" theoretical construct. Other clients: McCombs School of Business at the University of Texas at Austin; the marketing research firm Decision Analyst, author Stefan Lindegaard, the Mayo Clinic, Robert Half, marketing research firm Sentient Services and market research firm Market Strategies International.
Renee has written articles about marketing, particularly social media marketing. Some of these articles were about her own successes as a B2B marketer figuring out how to use social media in its early days.
Much of Renee's work has involved writing blog posts for B2B blogs, covering innovation. She has been writing blog posts on innovation since 2003, making her one of the first business bloggers.
Renee wrote this news story for the McCombs School of Business website. It was also distributed as a press release. An administrator for the MBA program found the data and Renee wrote the story.
Renee has written a number of white papers, many on management and innovation, and a few on technology. This one was written for Decision Analyst.