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Jennifer has a strong background in generational marketing, the real estate industry, and business.
Lifestyle, real estate, business, social media, parenting, women's interests
Jennifer emphasized studies in the areas of composition and journalism
Jennifer creates business profiles for publications that tell the story of a business and the passion behind the purpose. She writes for local businesses building their profiles about their brand, services and products.
Jennifer also creates dynamic and interactive content for business websites that speaks with the site visitor to engage and promote a close in sales.
Jennifer has extensive experiences providing marketing and content within the real estate industry. As a Staff Vice President, Managing Director and Education Director for the California Association of REALTORS, she worked with instructors to create educational content that was compliant with multiple state regulations, wrote articles for real estate publications and created generational marketing opportunities for real estate professionals.
As a Marketing Director for First American Financial Corporation, she was a ghostwriter for several individuals within the organization for blogs, video scripts and articles.
Jennifer enjoys promoting women-owned businesses and accomplishments. Through successful pitches to local online platforms, she has written and published stories about successful women.
In an era of more women owning businesses while managing home life balance, Jennifer strives to engage readers by telling inspirational stories about the opportunities and successes women are seeing today.
Jennifer has created email campaigns for businesses looking to increase customer engagement as well as one-off emails specifically promoting events.
She applies her background in marketing to ensure the content matches the objectives of the business.
A part of the process of creating an email campaign is understanding the objectives and goals of the campaign. This process helps to determine content.
Jennifer's ability to listen as she interviews subjects for articles is a strength that is seen in the finished project.
Jennifer has written articles featuring the personal stories of local residents, business profiles and events.