As a content marketing specialist and SEO expert, Rick has planned and executed extensive content campaigns for clients ranging from the largest residential architecture firm in the US, to the logo sportswear provider for the last four Super Bowls, College Gameday, and the Sochi Olympics. In doing so, he has gained deep insight into what makes content successful, and what doesn't work at all.

Rick...

HAS BEEN DOING THIS SINCE: 2008

THINKS THE WORLD COULD USE MORE: Common Sense! And things to smile about. And also more insanely talented people like my son.

HAS A BAD SENSE OF: Time. But a really good sense of direction.

WOULD HAVE OTHERWISE BEEN: A rock star, or a pilot. He was a decent drummer, and landed a nomination to the Air Force Academy that he turned down. The thought of marching around and people yelling at him all the time freaked him out.

FAVORITE WRITERS: William Finnegan - former staff writer for The New Yorker and Author of "Barbarian Days: A Surfing Life". Michael Sandel - Political Philosopher at Harvard and general contributor to the betterment of humans. Also, the thousands of other great thinkers that he stumbles upon every day who have the uncanny ability to create pictures with their words.