Being a good dad
And of course, reading
Rick returned to the University of Washington in January of 2017 to finally complete the educational journey he had begun so long ago. Armed with the experience and tenacity he gained as a business owner of 20 plus years, he earned a 4.0 in an extremely demanding field at one of the highest rated institutions of higher education in the world.
He was recognized as on of the top 100 students of the UW in 2017 when he received the honor of the Husky 100 Award for academic excellence.
Rick's success resulted from his ability to distill and synthesize wide raging and seemingly disparate information into prose that is readable, understandable, and most of all - persuasive. His goal is to continue to refine this skill in the hopes of helping others live better lives.
Rick's work and research in the emerging field of Political Ecology has provided many opportunities to write about living within the bounds of the earth's natural systems.
Rick began producing SEO content for attorneys using an innovative approach. Using a clever interview process with the attorneys who hired him, Rick wrote hundreds of articles for their respective blogs.
Rick has written SEO headlines, product descriptions, blog posts, and product reviews for online retailers of water sports gear. His active involvement in many action sports gives him a unique ability to write copy in a voice that resonates with the audience.
Rick has produced hundreds of conversion getting product titles, descriptions, and reviews. His work is research and data-driven, which provides him the insight to optimize the content to correspond to what users are looking for.