Writing in characters and finding your desired tone/Persona Building. Journalism. Content Strategy. SEO & Social Media Management. Fields of: Real Estate, Graphic Design, Filmmaking and Entertainment, Art Criticism, Medicine and Dentistry, and Web-Based Start-Ups.
Ancient History, Cutting-Edge Technology, Mythology, Medicine (Western Vs. Alternative), Filmmaking, Dramaturgy
John graduated from a highly competitive Independent High School in the Mid-Atlantic. He went on to excel in his studies of Film and Television at SCAD the college for creative careers. He graduated on the Dean's List at the end of his four-year program.
Listings and website copy. Writing copy for website launch and updating as the start-up matured. Administrative work for the founder including banking and legal documents. Completing listings for properties. Research and Writing House Manuals. Communication with property owners, property managers (for apartments and hotels) to write a house manual and listing that communicated their preferred voice. Communicating complex ideas and strategies with the CEO who was a French immigrant with moderate English-speaking skills.
Worked for NDX, National Dentex, a national firm with over 30 dental labs. Wrote and directed NTI and nSequence Spots. Pitching, screenwriting, copywriting, directing, and editing original concept that included live action, product shoot, and animation. Copywriting and copyediting for an entire website revamp.
In-house and client copywriter. Writing copy for clients’ websites as we built them, adjusting this copy to their brand’s specific voice which included many conversations honing in on the exact tone that would launch their sites in the best possible way. Also, writing the copy for the company website itself. Start-up. Writing copy for numerous different Clients that were generally tech start-ups.
Working on Website copy is John's bread and butter. He loves to dig in to what his clients want to say and how they wish to say it. He has worked on many different types of websites (dropthekeez.com, streetscience.io, nationaldentex.com), each of which called for a different voice and an innovative approach.
A mailer for National Dentex Laboratories to be sent to hundreds of dental practices during the month of January.
Newsletters pose a wonderful challenge for copywriters. John enjoys problem-solving to increase open and click rates with writing that appeals to the casual inbox skimmer.
In rebuilding the Tasty Design Studio website, John was brought in from the very first stage. He has been working tirelessly with TDS to create a detailed, yet readily digestible new web page. This text will appear in an upcoming newsletter and will be a permanent staple of the website's services page as well.