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John S
Writer #29239
Los Angeles, CA
NEW 3/15/2019
5 Star Rating
28 Projects
0 Endorsements
0 Elite Skills
John began his writing career early on with a youth journalism program. His aptitude for writing with precision and flare caught the instructor's eye. From that first piece on, he wrote and read voraciously. With a keen ear for voice, he used writing as a way to entertain. He wrote short stories, poem, plays, and short films throughout his early years. He studied creative writing and business in college. Entering the workforce after concluding his higher education, John began writing and researching for documentary projects. His work on documentaries also fostered a familiarity with interviewing and profiling real people. A fiction screenplay earned him some clout in Los Angeles' competitive entertainment industry. During that time, he was brought on to help an acquaintance write the copy for a new company website. Not long after, John was brought on as the Chief Copywriter. His job required him to write for the company's site and lend his writing talents to their clients looking to rebrand. He became adept at creating new voices for each project to solidify their individual brands. Then came a brand new challenge. John consulted on the launch of a Vacation Rental business created by two French emigres, a project that pushed him to find a company's personality and voice while bridging the language gap. These experiences gave him the background he needed to pursue a broader reach of writing opportunities. He found work writing in the field of medicine and dentistry, something that required intensive research to master. The past year has been filled with assignments focusing on SEO and Social Media Management. Recently, John has been copywriting and brand consulting on a new endeavor that revolves around the world of anime and comic conventions. As always, John remains excited about his work and ready to dig in to brand new material. He believes that writing persuasive, brilliant copy defines a project's success.
Software
Newsletter Content
Real Estate
Direct Mail
Medical
Web Page

Specialties

Writing in characters and finding your desired tone/Persona Building. Journalism. Content Strategy. SEO & Social Media Management. Fields of: Real Estate, Graphic Design, Filmmaking and Entertainment, Art Criticism, Medicine and Dentistry, and Web-Based Start-Ups.

Interests

Ancient History, Cutting-Edge Technology, Mythology, Medicine (Western Vs. Alternative), Filmmaking, Dramaturgy

Education

Savannah College of Art and Design

John graduated from a highly competitive Independent High School in the Mid-Atlantic. He went on to excel in his studies of Film and Television at SCAD the college for creative careers. He graduated on the Dean's List at the end of his four-year program.

Real Estate

15 Projects Completed

Listings and website copy. Writing copy for website launch and updating as the start-up matured. Administrative work for the founder including banking and legal documents. Completing listings for properties. Research and Writing House Manuals. Communication with property owners, property managers (for apartments and hotels) to write a house manual and listing that communicated their preferred voice. Communicating complex ideas and strategies with the CEO who was a French immigrant with moderate English-speaking skills.

Medical

3 Projects Completed

Worked for NDX, National Dentex, a national firm with over 30 dental labs. Wrote and directed NTI and nSequence Spots. Pitching, screenwriting, copywriting, directing, and editing original concept that included live action, product shoot, and animation. Copywriting and copyediting for an entire website revamp.

Software

0 Projects Completed

In-house and client copywriter. Writing copy for clients’ websites as we built them, adjusting this copy to their brand’s specific voice which included many conversations honing in on the exact tone that would launch their sites in the best possible way. Also, writing the copy for the company website itself. Start-up. Writing copy for numerous different Clients that were generally tech start-ups.

Web Page

6 Projects Completed

Working on Website copy is John's bread and butter. He loves to dig in to what his clients want to say and how they wish to say it. He has worked on many different types of websites (dropthekeez.com, streetscience.io, nationaldentex.com), each of which called for a different voice and an innovative approach.

Direct Mail

3 Projects Completed

A mailer for National Dentex Laboratories to be sent to hundreds of dental practices during the month of January.

Newsletter Content

1 Projects Completed

Newsletters pose a wonderful challenge for copywriters. John enjoys problem-solving to increase open and click rates with writing that appeals to the casual inbox skimmer.

In rebuilding the Tasty Design Studio website, John was brought in from the very first stage. He has been working tirelessly with TDS to create a detailed, yet readily digestible new web page. This text will appear in an upcoming newsletter and will be a permanent staple of the website's services page as well.

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