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Specialties include helping brands hone their voice, tying creative copy into overall business objectives, and tailoring style to fit the consumer demographic. Articles, blog posts, and web content are all areas of expertise.
Interests include marketing, the sleep industry, mattresses, pillows, green living, gardening, animal care, sustainability, general business, automotive repair, healthy living, parenting, social justice, and women’s issues.
Graduated Magna Cum Laude with an emphasis in Integrated Marketing Communication and a minor in Business Administration
Founding member of Hummingbird Charm, a resource empowering women to live their best lives through community, resources, inspiration and knowledge. Write and coordinate content for site using SEO best practices. Manage editorial calendar, including creation and assignment of articles. Edit and write full-length features for magazine to launch March 2019.
Over a year of experience in the sleep industry, specifically working with mattresses, pillows, and sleep coaching. Wrote all text, including: websites, blog posts, articles, product descriptions, brochures, email, social content, press releases, and pitches. Ten years of experience as a freelancer in various industries, including: publishing, family entertainment, restaurants, and finance.
First novel published in 2010, with thirteen novels currently published and over a million readers worldwide. Worked in the publishing industry for two years, experiencing book production and marketing at all levels. Worked with numerous authors in a variety of genres to define their brand and refine their marketing copy.
Countless blog posts published, successfully driving traffic to the sites they are on and revenue to brand. Posts created using SEO best practices for determining content and length. Adept at refining the tone and style to match the blog purpose and audience. Excel at use of white space and headings to guide reader through dense topics.