Tracey S. specializes in writing blog posts, articles, social media content, business reports, press releases, white papers, product reviews, advertising campaigns, handbooks, SEO optimized website content, and works of fiction. She has a talent for immediately understanding the marketing needs of a client. She has spent over 1,300 hours researching the impact of viral marketing campaigns, including best tactics across social media platforms. Her expert knowledge combined with a creative intuition has resulted in effective marketing and advertising campaigns for thousands of clients. Tracey has an array of interests that allows her to effectively target specific demographics via written publications.
Tracey has a passion for learning different languages. She has a peaked curiosity for understanding marketing trends throughout the globe, specifically in the American, European, Asian, and Australian markets. Tracey is an avid equestrian who has competed under the US flag both domestically and internationally. Her other passions include trying new cuisines, traveling, blogging, and exploring nature's beauty.
A Bachelor of Science in Communication Arts focuses on theories of interpersonal, multicultural and organizational communication, with concentrations in journalism, public relations, advertising, television or organizational communication.
Tracey has developed real estate marketing content for over 200 Realtors and Brokerages. She has written press releases, blogs, articles, MLS descriptions, agent profiles, and website content for clients. Printed content for individual real estate agents was developed in a hyper-local context. Web content resulted in higher SEO results and increased traffic to specific agent websites. She recently saved over $5000 on an in-print advertising campaign for a real estate brokerage.
As an experienced health writer, Tracey has ghostwritten for doctors' offices and written for online publishers and newspaper websites, such as SFGate.com and TheNest.com. Her expertise includes diseases, chronic conditions, pregnancy, baby health, child health, teen health, natural remedies and home treatments. Laura wrote daily blogs for a doctor's medical spa. The blogs focused on weight loss, skin care, fitness and new medical technologies. She also works in the health industry, providing in-home care for the disabled
Tracey regularly works on a freelance-basis with numerous trainers and small fitness centers facilities to create newsletters and advertising pieces. She has also worked on web-writing and keyword enrichment for a variety of fitness center facilities. She believes in understanding client needs and target demographics to create meaningful pieces that allow fitness centers to stand out above their competitors.
Tracey's articles are published on content sites, business websites and blogs, and in newspapers and magazines. She has written feature articles for a variety of print publications, including the "Prosper Magazine" (business), "Sacramento Parent Magazine," "Sacramento News & Review" and "The Music and Sound Retailer."
Tracey's content articles appear on websites including SFGate.com, Chron.com, TheNest.com, LIVESTRONG.com and YellowPages.com.
Blog posts come naturally to Tracey. She has a portfolio of over 300 online consumer reviews from the late 1990s that were, in retrospect, actually blog posts before blog posts became so cool. Product reviews, movie and book reviews, food and wine reviews, travel blogs and pet blogs. It's all there and it's all fun for Tracey! Because a conversational, whimsical, personal tone is her favorite writing voice, Tracey loves to blog!