After earning her marketing degree, Gina went to work for a small public relations agency in Miami. It was during her tenure at the agency that she began to put into practice her marketing and writing skills. Gina’s focus was on writing press releases, professional bios, and corporate brochures.

When an opening presented itself at a local direct mail agency, Gina saw this as an opportunity to grow professionally and seized the opportunity. Her clients included some of the leading retail stores in the Midwest and Northeast. A few years later, she accepted the position of fashion writer for a leading retail chain store in Houston, Texas; and moved. It was during this time, working closely with the store buyers, that she developed an interest in the areas of sales and marketing. To expand her professional experience and to grow, Gina moved back to Miami after accepting a marketing position with a world-renown international hospitality company. Taking a slight detour from copywriting, but never entirely walking away from it.

As marketing manager, Gina used her copywriting skills in creating the presentations and marketing collateral needed when presenting a project or an idea to her project director. Six years later she moved divisions and accepted the position of membership sales manager. Gina used the presentations and promotional flyers that she developed as part of her tools to reach her sales goals.

It was during this time that she became involved with a nonprofit and began writing their press releases and pitch letters. Gina saw the need to keep the supporters and sponsors engaged with the Foundation and initiated the first e-newsletter communique; designing and writing the piece. To gain social media experience, Gina posted on behalf of the nonprofit resulting in new followers.

Realizing that she enjoyed this work as much as before, if not more, Gina decided to return to her copywriting roots full time and established her own company offering her talents as a copywriter. She now promotes her writing skills to those companies and professionals that need assistance in executing their marketing efforts.

When meeting with clients, Gina relies on her sales and marketing experience and presents a well-rounded picture of the project the client is requesting. Taking into consideration the client’s needs and goals, and her 20-plus years as a copywriter, Gina can deliver copy that is results driven.