Press releases, professional bios, social media profiles, sales emails/letters, e-newsletters.
Gina's interests include: business communications, non-profits, events, fashion, yoga
Gina's course of study was in marketing and public relations. She obtained her AA in Marketing and her AS in general studies.
The course focused was on three key areas: 1) create content that engages visitors to take action, 2) how to organize content to produce better search engine rankings, and 3) create professional?, authoritative content.
The course covered the five primary social media channels. The main focus of the course was on 1) how to develop a social media foundation, 2) create a strategy, and 3) how to craft high-quality content.
For the past nine years, Gina has been a part of The Gloria M. Silverio Foundation 501 (c)3 as an Ambassador. In this capacity, she brings attention to the Foundation's mission to end infant abandonment. For them, Gina writes press releases, introduced the monthly newsletter (designed and wrote) that is sent to the Foundation's supporters, designs and writes the annual golf brochure used to generate interest and sign-up sponsors and golfers for the tournament.
The project consisted of an email campaign to generate leads. After speaking with the client and identifying the goals, Gina proposed a three-part email campaign addressing the three key points relevant to the client. The client provided the list of contacts.
Gina was contacted by the Vice President of Marketing of an internationally recognized bank in Miami to assist them in creating the various documents that would be disseminated during the acquisition process.
They were in the process of acquiring another financial institution and needed assistance in creating some of the materials that would be used to inform the other bank’s customers of the process and timeframe. Gina's role was to write content for the merging bank’s Website. She also wrote template emails and letters, talking points, and Q&As to be used by the bank associates.
To generate interest and participation in the events being held by The Gloria M. Silverio Foundation throughout the year, a series of press releases are produced for the three major events -- gala, 5K walk and golf tournament. Gina wrote an average of two press releases per event. The first one is always announcing the event; the other announcing the title sponsor or additional relevant information.
After working on various projects for the Foundation, Gina suggested to the founder, Nick, to create a monthly e-newsletter to educate the supporters and sponsors of Safe Haven on the different programs and the support it offers to the young, scared expectant young girls. The Founder agreed and Gina designed the layout of the newsletter and every month would present to him the articles for that issue.
After the initial meeting with the client, Gina applies the client's needs and intent for the email(s) to the three-step formula she uses for results -- 1) strong headline, 2) clear message, 3) strong call to action.
In the case of the independent insurance representative, the goal was securing a meeting. From a list of 500 leads, she was able to obtain five appointments.
In the case of the banking institution, they needed to ensure a smooth merger between the two banking institutions as well keep their associates informed of the changes during the transition period to assist the customer.