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Gina P
Writer #28353
Miami, FL
Joined 1/9/2019
4 Star Rating
43 Projects
0 Endorsements
0 Elite Skills
After earning her marketing degree, Gina went to work for a small public relations agency in Miami. It was during her tenure at the agency that she began to put into practice her marketing and writing skills. Gina’s focus was on writing press releases, professional bios, and corporate brochures.

When an opening presented itself at a local direct mail agency, Gina saw this as an opportunity to grow professionally and seized the opportunity. Her clients included some of the leading retail stores in the Midwest and Northeast. A few years later, she accepted the position of fashion writer for a leading retail chain store in Houston, Texas; and moved. It was during this time, working closely with the store buyers, that she developed an interest in the areas of sales and marketing. To expand her professional experience and to grow, Gina moved back to Miami after accepting a marketing position with a world-renown international hospitality company. Taking a slight detour from copywriting, but never entirely walking away from it.

As marketing manager, Gina used her copywriting skills in creating the presentations and marketing collateral needed when presenting a project or an idea to her project director. Six years later she moved divisions and accepted the position of membership sales manager. Gina used the presentations and promotional flyers that she developed as part of her tools to reach her sales goals.

It was during this time that she became involved with a nonprofit and began writing their press releases and pitch letters. Gina saw the need to keep the supporters and sponsors engaged with the Foundation and initiated the first e-newsletter communique; designing and writing the piece. To gain social media experience, Gina posted on behalf of the nonprofit resulting in new followers.

Realizing that she enjoyed this work as much as before, if not more, Gina decided to return to her copywriting roots full time and established her own company offering her talents as a copywriter. She now promotes her writing skills to those companies and professionals that need assistance in executing their marketing efforts.

When meeting with clients, Gina relies on her sales and marketing experience and presents a well-rounded picture of the project the client is requesting. Taking into consideration the client’s needs and goals, and her 20-plus years as a copywriter, Gina can deliver copy that is results driven.
Banking
Press Release
Non Profit
Email Copy
Insurance
Newsletter Content

Specialties

Press releases, professional bios, social media profiles, sales emails/letters, e-newsletters.

Interests

Gina's interests include: business communications, non-profits, events, fashion, yoga

Education

Miami Dade Community College

Gina's course of study was in marketing and public relations. She obtained her AA in Marketing and her AS in general studies.

Keiser Unviversity

The course focused was on three key areas: 1) create content that engages visitors to take action, 2) how to organize content to produce better search engine rankings, and 3) create professional?, authoritative content.

Keiser University

The course covered the five primary social media channels. The main focus of the course was on 1) how to develop a social media foundation, 2) create a strategy, and 3) how to craft high-quality content.

Non Profit

20 Projects Completed

For the past nine years, Gina has been a part of The Gloria M. Silverio Foundation 501 (c)3 as an Ambassador. In this capacity, she brings attention to the Foundation's mission to end infant abandonment. For them, Gina writes press releases, introduced the monthly newsletter (designed and wrote) that is sent to the Foundation's supporters, designs and writes the annual golf brochure used to generate interest and sign-up sponsors and golfers for the tournament.

Insurance

3 Projects Completed

The project consisted of an email campaign to generate leads. After speaking with the client and identifying the goals, Gina proposed a three-part email campaign addressing the three key points relevant to the client. The client provided the list of contacts.

Banking

1 Projects Completed

Gina was contacted by the Vice President of Marketing of an internationally recognized bank in Miami to assist them in creating the various documents that would be disseminated during the acquisition process.

They were in the process of acquiring another financial institution and needed assistance in creating some of the materials that would be used to inform the other bank’s customers of the process and timeframe. Gina's role was to write content for the merging bank’s Website. She also wrote template emails and letters, talking points, and Q&As to be used by the bank associates.

Press Release

10 Projects Completed

To generate interest and participation in the events being held by The Gloria M. Silverio Foundation throughout the year, a series of press releases are produced for the three major events -- gala, 5K walk and golf tournament. Gina wrote an average of two press releases per event. The first one is always announcing the event; the other announcing the title sponsor or additional relevant information.

Newsletter Content

6 Projects Completed

After working on various projects for the Foundation, Gina suggested to the founder, Nick, to create a monthly e-newsletter to educate the supporters and sponsors of Safe Haven on the different programs and the support it offers to the young, scared expectant young girls. The Founder agreed and Gina designed the layout of the newsletter and every month would present to him the articles for that issue.

Email Copy

3 Projects Completed

After the initial meeting with the client, Gina applies the client's needs and intent for the email(s) to the three-step formula she uses for results -- 1) strong headline, 2) clear message, 3) strong call to action.

In the case of the independent insurance representative, the goal was securing a meeting. From a list of 500 leads, she was able to obtain five appointments.

In the case of the banking institution, they needed to ensure a smooth merger between the two banking institutions as well keep their associates informed of the changes during the transition period to assist the customer.

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