Specialties include integrated campaigns, brand positioning and voice, social activation and content, website and SEO copywriting, script writing, online advertising, emails, and blog posts.
Kim loves yoga and is a Baptiste-trained yoga teacher. She's also passionate about nutrition and well-being. And as the proud parent of a beloved rescue dog named Tillie, she cares deeply about animal welfare.
Kim graduated from Connecticut College, where she majored in English Literature and minored in Hispanic Studies.
While at SapientRazorfish, Kim worked on the Citizens Bank account for nearly two years, touching everything from social posts to website copy. Projects included both consumer and business-to-business communications. Other banking brands Kim has worked on over the years include Webster Bank and HSA Bank.
Kim has deep experience in the consumer goods category. While working at Digitas, Kim spent 10 years on the Procter & Gamble account, writing for brands such as Gillette Venus, Crest, Tide, Oral-B, Duracell, and Scope. Kim's experience writing in this category runs the gamut from simple promotional pieces to immersive brand experiences.
During her combined 15 years at Digitas and SapientRazorfish, Kim partnered with several clients in the travel industry including Celebrity Cruises, Icelandair, British Airways, and Delta Airlines. Projects included emails, blog posts, direct mail pieces, and newsletters.
While working in the content marketing lane at SapientRazorfish, Kim wrote blog posts for clients such as Icelandair and the Petco Foundation. She is versed in brainstorming post ideas, conducting research, and writing original content in line with the brand voice.
Kim has spent many years working at major digital agencies and has deep experience writing website copy, whether for full redesigns or brief landing pages. Clients have included Gillette, General Motors, Crest, Citizens Bank, Oral-B, Duracell, Cisco, and numerous others.
While working in the advertising and content marketing lane at SapientRazorfish, Kim wrote social posts for clients such as Dunkin' Donuts, Citizens Bank, and British Airways. While at a social-only agency prior to that, she wrote posts for clients such as Reebok and Harvard Pilgrim Health Care. Kim has deep creative experience in social, both from a tactical writing and broader activation perspective.