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Social media marketing
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Identity and branding campaigns
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Print, television, and radio scripts
Blogging
B2B advertising
B2C advertising
Journalism/editorial
Digital copywriting
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Blogging
Jacob has a Bachelor's in English, with Minors in Theatre and Italian. While studying, Jacob DJed for 90.7 The Capstone; wrote for the Smokestack Radio Playhouse; edited the Marr's Field Journal; and was a founding member of Inklings, a student-run creative writing group. He was also a member of Alpha Psi Omega and Sigma Tau Delta. In Summer 2013, he attended NUI Galway, where he wrote on Joyce.
From 2015 to 2017, Jacob attended The Hudson Strode Program of Renaissance Studies, where he studied Renaissance literature with focuses in rhetoric, translation, and adaptation. During that time, he taught British literature and English composition.
His thesis, a translation of Niccolo Machiavelli's La Mandragola, has since been added to The Library of Congress. He is currently seeking publication for it.
Jacob wrote exclusively for the B2B transportation industry for over a year. Past projects include Careers In Gear (which he revised top-to-bottom twice), BestTruckingJobs.com, Best Driving Jobs, and several hundred recruiting landing pages.
Before graduate school, Jacob worked full-time as a freelance gaming journalist. He worked for numerous publications and attended tech conventions like E3 on their behalf.
Jacob helps clients organize create ad accounts, organize keyword lists, manage bids, and write ads. He currently manages paid search campaigns for several small businesses and national chains. To date, his campaigns average ~$3 CPC and ~$15 CPA (depending on the client's lead goal). Feel free to contact Jacob for samples of his work.
Jacob helps eCommerce businesses grow from boutiques into recognizable brands. He helps clients and agencies find pain points in their B2C communications and creates actionable plans to up their sales. To date, Jacob has written an ebook and over two dozen blogs about eCommerce.
While working at Randall-Reilly, Jacob managed social media marketing for several hundred B2B clients in the transportation, agriculture, and heavy machinery industries.
Jacob specializes in simple, informative, SEO-friendly blog content; his posts typically average a 70 on the Flesch readability scale. Most recently, Jacob wrangled content for Birmingham WordCamp, where his blogs helped push ticket sales.
Jacob has experience writing entertaining, SEO-rich content for a variety of online publications. Notably, his reviews and editorials for MMOGames.com helped generate ad revenue for the site and ranked among the top search results on Google.
As a copywriter for Randall-Reilly, Jacob wrote scripts for video ads. His work includes 30-second TV spots, 1 to 2-minute long-form commercials, and 5-second bumpers for YouTube.