Copywriting, Editing, Proofreading, Scriptwriting, Messaging, Taglines, Digital Marketing, Print Marketing, Ads, Commercials, Blogs, Articles, Social Media
Entertainment, Filmmaking, Screenwriting, Music, Gaming, Powerlifting, Food, Health and Fitness, Mindfulness
Paul studied the art of storytelling through filmmaking and creative writing. This experience translated seamlessly into copywriting, as he utilizes brand messaging to weave compelling and consistent narratives in writing articles, ad copy, scripts, and other messaging toolkits.
Paul has worked on various marketing campaigns and projects for a wide variety of clients. Projects include digital ad copy, website content, brand messaging, videos, print ads, feature articles, and taglines, among others. Paul enjoys the challenge of writing with character and word constraints, as this presents an additional challenge when trying to get the message to the consumer.
Paul has done a lot of work in social media, particularly in managing client marketing calendars and writing original content for ads as well as audience engagement. One of Paul's clients is a comedy theater, where he writes posts, announcements, and promotes event pages to gain audience engagement and insight. He also tracks their activity with analytics.