Just some of the fields Mark has a deeper knowledge and experience writing for include real estate, health and wellness, travel and leisure, luxury goods, food and beverage, and wine production.
Mark prefers writing for a wide variety of projects; the more challenging the better.
Mark earned a BSJ from Ohio University, with a minor in public relations
Xanterra Parks & Resorts (largest concessionaire to the U.S. national parks) was one of dozens of other Travel & Leisure clients Mark has written for as copywriter during his long career with a number of prominent advertising agencies.
Mark has written for a wide variety real estate builders and developers through his many years of advertising agency experience. Projects have included website copy, banner ads, brochures, print ads, billboards, TV commercials, email campaigns, and much more.
Mark has helped a number of Convention and Visitor Bureau clients create consumer and B2B advertising campaigns to promote general tourism and encourage business groups to book the host city's facilities, hotel rooms, and other services for upcoming meetings and events.
Mark has written and edited countless website copy projects, ranging from blog posts to sales copy. His web work covers a wide variety of industries including, financial, real estate, travel & leisure, high-tech, healthcare, food & beverage, retail, and many more sectors.
Mark has worked with many different advertising clients in a variety of industries to develop highly-targeted direct mail promotions that engage audiences and achieve sales goals. Note too, well-structured direct mail pieces can often be repurposed into powerful online sales funnels with some simple tweaking.
Thanks to the rising popularity of ad-blocking programs, experts say online publishers worldwide may lose around $27 billion in annual revenue by the year 2020. The message for advertisers is clear – banner ads and other online promotions need to get attention, provide real engage and deliver measurable results or face extinction.