Art, commerce, finance
Studies in drawing including color theory, 3-D art, and life drawing.
Product landing pages and consumer landing pages by category. These were for very large companies and some corporations in the U.S. which offer large internet retail spaces. The team wrote using metadata and SEO keywords to make the language natural and compelling. As a team, they wrote on consumer goods and Alex specialized in fashion. Several other fashion clients Alex worked with specialized in shoes and women's skincare.
Article and blog posts for a former blog on craft. Below is a sample from a company application. It isn't published online but it shows the style well. Alex wrote blog posts for a knitting blog that she no longer keeps and recorded SEO stats for it as well using Google Analytics. They were mostly networking articles but the sample shows her analysis and simplification skills.