social media content, social media strategy, pharmaceutical and nurtriceutical content, retail campaigns, retail copy, government copy, civic copy
Retail copy, civic tech, tech copy, retail campaigns, pharmaceutical and nutriceutical copy, beauty copy, fashion copy, hockey
At UArts Toni received a well-rounded liberal arts education in a conservatory atmosphere where focus on the student's chosen major began the moment they enrolled. It was four years dedicated to studying writing for the screen.
American University's MFA program provides students with three years of intense workshops focused entirely on improving their writing with supporting coursework in literature and education.
While freelancing at an agency she wrote copy for the web and print about a number of nutriceutical products, food additives, and chemical products (B2B)
Worked for the City of Philadelphia on content guidelines and helped to draft new content where possible to align with those guidelines.
As part of freelance work, developed and produced multiple campaigns for healthcare companies in the Philadelphia area.
Wrote blogs mostly for civic tech organization and for the City of Philadelphia while working for them.
Wrote brochures that addressed: academic programs at universities, decking materials, hospitals and healthcare.
While freelancing at several ad agencies, she frequently was called upon to write radio, usually for NPR or WHYY.