Writing for broadcast. Writing automotive retail, financial, healthcare,
political, technology.
New Technology. Music, especially singer-songwriters, folk, bluegrass, eclectic. Politics. Hiking. Biking, Travel. History. College basketball. Football. Baseball. Dancing.
Jon graduated from the University of Maryland College Park in 1970. He received a Bachelor of Science Degree from the School of Journalism with a concentration in Radio and Television.
Jon has written regional television advertising campaigns for Ford, Toyota and Volvo.
He has created television, radio and print campaigns for auto dealers in Baltimore, MD., Washington, D.C., Philadelphia, PA., Richmond, and Tidewater, VA. These include branding campaigns and promotions that utilize manufacturers monthly programs with a strong dealer selling message. Often these are time-critical, limited budget ads where information needs to be gathered, copy written and commercials produced in less that a week. And this often continues, month-after-month for years.
Jon has created television and radio campaigns, and print advertising for Mt. Washington Pediatric Hospital. This involved identifying the Hospital's primary target audience, identifying the best methods for reaching and motivating that audience and writing messages that accomplished this.
Jon created a 30 second public service announcement for the League of Women Voters of Maryland. Although the League is non-partisan in terms of supporting any candidates, it does take positions on certain issues. This message focused on those issues, such as gerrymandering, in a powerful way while also using League members to paint a picture of who belonged to the league.
Jon wrote a series of videos for the Baltimore County (MD) Department of Health to aid in the mobilization of county employees in the event of a public health emergency. This involved interviews and discussions with key County employees, reviewing all content that needed to be included in the videos, writing and initial outline and then a series of drafts to reach the final approved scripts.