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Jon H
Writer #25290
Towson, MD
Joined 5/15/2018
4 Star Rating
2,027 Projects
0 Endorsements
0 Elite Skills
In his extraordinary career, Jon has written and produced more than 2,000 television commercials for a wide range of local, regional and national clients. He has also written for longer format video, radio, digital ads, print advertising, outdoor advertising, email blasts, direct mail, and letters to customer data bases.
He has worked for regional and local advertising firms including VanSant Dugdale(Baltimore), W.B. Doner,(Baltimore), Redmond, Amundson & Rice (Virginia Beach, Va.). He was a partner in Shapiro, Hyman & Freeman in the 1980s and since 1999 has been a partner and creative director for The Breakthrough Group in Towson, Maryland. His current relationship allows him to write, produce and develop campaigns for other marketing firms and outside clients.
Jon has won numerous advertising awards including Addys, Best in Baltimore, and Tellys. He has developed creative strategies and written and produced campaigns for clients that include automotive retail, regional auto dealer associations, healthcare, insurance, non-profits, financial institutions, fitness clubs, home improvement firms, and political candidates.
Jon is a fast, prolific writer who can write to specific production budgets.
Politics
Health
Auto
Script/Video

Specialties

Writing for broadcast. Writing automotive retail, financial, healthcare,
political, technology.

Interests

New Technology. Music, especially singer-songwriters, folk, bluegrass, eclectic. Politics. Hiking. Biking, Travel. History. College basketball. Football. Baseball. Dancing.

Education

University of Maryland, College Park

Jon graduated from the University of Maryland College Park in 1970. He received a Bachelor of Science Degree from the School of Journalism with a concentration in Radio and Television.

Auto

2,000 Projects Completed

Jon has written regional television advertising campaigns for Ford, Toyota and Volvo.
He has created television, radio and print campaigns for auto dealers in Baltimore, MD., Washington, D.C., Philadelphia, PA., Richmond, and Tidewater, VA. These include branding campaigns and promotions that utilize manufacturers monthly programs with a strong dealer selling message. Often these are time-critical, limited budget ads where information needs to be gathered, copy written and commercials produced in less that a week. And this often continues, month-after-month for years.

Health

14 Projects Completed

Jon has created television and radio campaigns, and print advertising for Mt. Washington Pediatric Hospital. This involved identifying the Hospital's primary target audience, identifying the best methods for reaching and motivating that audience and writing messages that accomplished this.

Politics

10 Projects Completed

Jon created a 30 second public service announcement for the League of Women Voters of Maryland. Although the League is non-partisan in terms of supporting any candidates, it does take positions on certain issues. This message focused on those issues, such as gerrymandering, in a powerful way while also using League members to paint a picture of who belonged to the league.

Script/Video

3 Projects Completed

Jon wrote a series of videos for the Baltimore County (MD) Department of Health to aid in the mobilization of county employees in the event of a public health emergency. This involved interviews and discussions with key County employees, reviewing all content that needed to be included in the videos, writing and initial outline and then a series of drafts to reach the final approved scripts.

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