Annie specializes in B2B and B2C marketing content including:
Annie is a voracious reader, each day flipping the pages of at least one New Yorker, fiction and non-fiction book. She plays tennis every Thursday, paints, cooks and loves to push the boundaries of creativity in the day-to-day grind.
Completed Bachelor's degree in Geology.
Annie developed numerical weather simulations to understand severe storm intensification mechanisms, and she presented findings at seven national conferences.
Annie managed the marketing strategy for several integrated campaigns for a large insurance underwriting company advertising automotive coverage. Buyer persona, time of year and campaign goals were some of the criteria considered in designing the campaigns.
Annie managed the development and strategy of several digital campaigns for a major telecommunications client. These campaigns were developed by the client for their channel partners' use. Through-channel marketing (TCMA) requires a solid grasp of both brand and partner voice, audience and objectives.
Annie writes regular nonprofit spotlights for the nationally-recognized community site, Macaroni Kid. This particular article is a spotlight on McMillen Health, a local community health education organization. Annie works with Macaroni Kid's Fort Wayne publisher to source and write spotlights that benefit both MK and the community.
Annie wrote an eBook as part of the nurture stream for a five-part webinar series on top challenges to marketers hosted by Aprimo.
Annie wrote the copy for a Catholic Charities newsletter circulated in Lake County, Chicago. The topic was The Diaper Depot, a national initiative to provide diapers to families in need.
Annie wrote a blog for an ecommerce marketing company discussing the value of browse abandonment email campaigns.