Content marketing strategy, SEO, UX - User Experience, branding, customer journey mapping, analytics, blogging, copywriting, ad copy, banner ads, print, email, website optimization, a/b testing
Casey is an avid traveler, loves to read, is tackling all 48 of the New Hampshire 4,000 mountains, enjoys long walks with her dog Griffey, and keeps up with trends in the fashion industry but is determined to achieve a functional, capsule wardrobe.
Casey dual-majored in International Studies - Global Politics and Economics and Spanish - Language and Literature.
She was a member of FBLA and studied abroad in Madrid, Spain.
Casey has written over 180 blog articles for Go City, a sightseeing pass company.
Her SEO keyword-driven articles generated over 1,000,000 visits in 2018.
In addition to writing blog posts from scratch, Casey managed the overall content strategy of the company blog which included editing and formatting blog posts submitted via WriterAccess, a freelance writer, and two in-house writers.
In 2018, her content strategy for the blog generated over 4.4 million blog visits, 8,561 transactions (a .19% conversion rate), and almost 50,000 email signups.
Casey has written banner ad copy for diverse audiences. Most recently, she was involved in a large re-brand project coming up with brand voice guidelines, new web copy, and new ad campaigns.