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Casey M
Writer #25123
Somerville, MA
Joined 3/3/2018
5 Star Rating
280 Projects
0 Endorsements
0 Elite Skills
Casey is an experienced writer, ux content strategist, copywriter, and content marketing manager with 9+ years working in the eCommerce, digital products, travel, retail, fashion, insurance, and home improvement industries.

She has written copy that converts for a variety of platforms, including social media, email, banner ads, brand guidelines, blog posts, white papers, landing pages, and more.

Her background and experience includes managing content and SEO strategy for a company blog and ecommerce site.
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Travel

Specialties

Content marketing strategy, SEO, UX - User Experience, branding, customer journey mapping, analytics, blogging, copywriting, ad copy, banner ads, print, email, website optimization, a/b testing

Interests

Casey is an avid traveler, loves to read, and is tackling all 48 of the New Hampshire 4,000 mountains. She enjoys long walks with her dog Griffey, spinning on her Peloton bike or trying new workout classes, and likes to keep up with fashion and interior design trends.

She's passionate about delivering delightful online user experiences and ensuring accessibility requirements are met.

Education

University of Wisconsin - Madison

Casey dual-majored in International Studies - Global Politics and Economics and Spanish - Language and Literature.

She was a member of FBLA and studied abroad in Madrid, Spain.

Travel

180 Projects Completed

Casey has written over 180 blog articles for Go City, a sightseeing pass company.

Her SEO keyword-driven articles generated over 1,000,000 visits in 2018.

In addition to writing blog posts, Casey managed the overall content strategy of the company blog which included editing and formatting blog posts submitted via WriterAccess.

In 2018, her content strategy for the blog generated over 4.4 million blog visits, 8,561 transactions (a .19% conversion rate), and almost 50,000 email signups.

Banner Ad

100 Projects Completed

Casey has written banner ad copy for diverse audiences. Most recently, she was involved in a large re-brand project coming up with brand voice guidelines, new web copy, and new ad campaigns.

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